Liz Strauss of Successful-Blog.com: Interview
If you asked 50 people what the formula for success is, you would get 50 different answers, and all of those formulae would not apply to you because your situation may be very different. So instead of simply trying to implement any formula for success, it would make sense to go through them and apply the ones that make sense for you, or pull sections from various formulae and build a customized one that works for you.
Similarly in the blogger series, all the advice may not apply to you, but you will certainly learn from these A-List bloggers. In the third segment of the series, Liz Strauss shares her views on how blogging contributes to an organization’s bottom line, how to use it as a tool to build relationships, create awareness of brands and how to respond to crises.
Liz is highly qualified to share her expertise with us, and is a great “invisible mentor,” a unique leader who we can learn things from. She is a "social web strategist who focuses on growth through relationships, communication, and performance. Her clients are businesses, universities, the hospitality industry, and individuals on their products, marketing, and social web strategies. She helps them seamlessly integrate online and offline cultures into their growth strategies using social media tools, such as Twitter, Facebook, and blogs. She is the founder of the elite business conference SOBCon and author of the popular Successful-Blog.com Liz Strauss has been named to the Top 100 Social Media & Internet Marketing Bloggers and the Top 100 Most Influential Marketers of 2008."
How does blogging contribute to an organization's bottom line?
A blog can introduce a customer to an organization on a personal level, drawing us into the company as part of the sales, marketing, PR, or product teams. Much as a trade show exhibit or a customer service call, a blog can offer an introduction to what a company offers that goes beyond simple product or service specs to the answers and support that lead customers to become loyal friends and fans.
Continued on the next page
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