London 2012: The Most Social Games Ever
The London 2012 Olympic Games have arrived right in the middle of the Social Media era. Not a second has gone by since the games started where fans, athletes, journalists and other involved parties haven't Tweeted or Facebooked their comments, pictures, videos, etc.
However, there are so many people telling their version of every story that quite a few difficulties have been encountered thus far. First, there was a dispute between NBC and Guy Adams, a correspondent from The Independent in Los Angeles. According to Twitter and a description in NPR Adams had tweeted one of NBC's high executive's e-mail. This practice goes against Twitter's regulations of exposing other people's private information. However, Adams claims he merely tweeted a public address. Since the news broke, NBC has rescinded their complaint.
In other things, athletes have been prohibited from publicizing their sponsors on their personal Twitter and Facebook accounts. Plenty of them have been aggravated by this situation and have created the #WeDemandChange hashtag. They claim that the only way they can finance and support their being an Olympian is thanks to their sponsors' support.
In a more technical area, Twitter was down for several minutes, some saying that it was due to too many Olympic-related tweets. The Olympics Committee has requested fans, athletes and others to only tweet what's necessary and to avoid uploading too many pictures or videos to prevent this from happening again.
It seems that there are too many eyes, ears and typing fingers around the world with their interests placed on this very special event. The committee was definitely aware of the fact that we are in the middle of the Social Media era, however, they were not exactly expecting this much.
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