Lower Barriers and Greater Engagement: Interview with BulbStorm CEO, Bart Steiner
“You’ve collected your Facebook likes, spent some dough on Facebook ads, and maybe given away an iPad or two. That was good for 2010. Now what?” That’s the tagline on BulbStorm’s website, and the company is delivering a solution to go along with it.
In an interview with Technorati at ad:tech San Francisco, CEO Bart Steiner explains, “Our social engagement platform empowers you to create one-of-a-kind web experiences that drive true engagement.” For BulbStorm, it’s all about transforming those Facebook fans into brand advocates and making easy for brands to do so. His company is bringing the capability to the masses with a solution that requires no developers or deep-funded budgets.
“Social media engagement is more than a “like” and a contact form,” says Bart. “We are not advertisers or publishers. We’ve developed a platform that enables quick deployment of one-of-a-kind, non-templated social campaigns,” he explains. And these aren’t tween-targeted brands, either. The company has a portfolio of clients like 3M, Intel, and Unilever.
In one case study, BulbStorm worked with NBC Sports and the Versus Network to develop a Facebook campaign in only two weeks. Set in time for the Tour de France, the site was launched encouraging fans to share their personal stories of overcoming the odds. The Versus Cycling fan page grew 650% – from 3,500 fans to over 23,000 fans – in just three weeks. Fans shared their stories, driving 22,213 interactions from other fans.
When BulbStorm first approached me, they sent me a link to their “OMG-Video” campaign. Bart explains, “Until recently, we’d focused mainly on Facebook campaigns experienced from a laptop or desktop. We’re very excited to show off our ability to build unique experiences in mobile that are completely integrated with the Facebook campaign and now include the integration of video on mobile.”Continued on the next page