McIntyre Makes The Big Lead Go
Most anyone who devotes the time and effort to a quality blog these days should admire Jason McIntyre. The Pennsylvania resident had the vision and the passion to turn his idea of creating a site that balanced credible and informative journalism with some fun and sometimes controversial subjects and opinions into The Big Lead, a site which was purchased and has become one of the key pieces in the rise of Big Lead Sports (formerly Fantasy Sports Ventures) into the Number One Indy sports site on the web, with over 16 million visitors a month, and hot on the heels of more mainstream large media sites like CBSSports.com and ESPN.com.
Just about a year ago, McIntyre did what many web-based platforms aspire to eventually do, turn their passion into dollars by creating a property that has both amazing and interesting content and a potential revenue stream. So McIntyre sold his property, The Big Lead, to FSV and CEO Chris Russo for a reported seven figures. However what the former writer for the Bergen Record gained in capital he did not lose in editorial, and today McIntyre remains the editor of the overall site, which continues to grow everyday.
How was he able to build content and followers in a crowded and sometimes challenging environment? By working with members of the media, fans and sports insiders to develop a steady stream of original material that was both compelling and newsworthy. He broke news on numerous occasions and presented an opinon that in most cases was very fair and was welcomed by both casual and die hard fans.
We took a few minutes to find out more about McIntyre, his work and what makes Big Lead Sports so successful.
Q: When you started The Big Lead, what was the goal and how has that changes over time?
A: Initially, it was just an outlet to blab about sports. I used to be a sports writer, but then left for the entertainment field, but my first love was always sports. Then the media angle - because I was a former journalist - kind of took off and the site went in a different direction. The goal now is to be the best, be relevant, be a must-read, and set the sporting agenda on issues the mainstream can't - or won't - cover.
Q: Are you happy with where you stand today, as one of the elite sites in sports, and what would you change looking back?Continued on the next page