Mommy Bloggers: Mighty Force but Not Big Moneymakers
Over the past several years, the Internet has given birth to millions of so-called mommy bloggers. But many of these mommies are blogging for the love of blogging, not the love of money.
A new survey by Unicast indicates that while 47 percent of mommy bloggers spend at least 10 hours a week on their blogs, many of them don’t make a living from it. The survey shows 40 percent of mommy bloggers report earning just $100 to $500 a month from ads on their blogs.
Ninety-one percent of mommy bloggers who responded to the survey indicated they sell ad space on their blogs.
A 2009 study by BlogHer, iVillage and Compass Partners found that 8 million American women publish blogs. In total, 23 million women publish, comment on or read blogs, according to the study.
Last year, blogger Jessica Smith predicted that although few mommy bloggers are raking in the dough, more moms “will translate the skills honed and refined through their blogging into lucrative writing, marketing, and product spokesperson gigs.”
As the New York Times noted last year, mommy blogs “were once little more than glorified electronic scrapbooks,” but they have “evolved into a cultural force to be reckoned with.”
But will mommy bloggers evolve into a moneymaking force to be reckoned with?