MySpace Thanks Facebook for Recent Success
MySpace ruled the early years of public social networking in the internet. The service provided non-technical savvy users journal-style blogging to share with other users and to the general public. It also provided other basic features you would see in a standard website, such as a gallery of your favorite photos and sharing your favorite videos. The service also helped would-be musicians and artists from all walks of life to promote their music to the masses as a means of getting discovered by the music industry. Some five year slater, Facebook, a brand-new social networking service, emerged as MySpace’s sole competitor. Unfortunately for MySpace, Facebook’s easy-to-use interface and more user-friendly features won the hearts of users that it made MySpace a thing in the past.
Just recently, MySpace has re-emerged as a service with a brand-new different approach to its users, thanks to its new owners, Specific Media and Justin Timberlake. Since the ownership transfer, MySpace was completely revamped in to a specifically socially-driven music discovery engine and a music player. Along with the revamping, the new relaunching of MySpace is now integrated with Facebook, allowing new users to sign in to MySpace using their Facebook accounts. This means that new users would not have to deal with more new accounts to remember when they can use one login information to access their MySpace accounts. This new integration attracted new users to MySpace due to this new convenient integration and the increase of new users grew rapidly. According to Chris Vanderhook, MySpace’s chief operating officer, the service has grown immensely, attracting around in its first two months since the revamp. MySpace thanks Facebook for this new move and now faces new music services such as Spotify and Pandora Radio as their newest competitors.Continued on the next page