New Company Delves Into World of ‘Ghost Posting’
Over the centuries, big-time politicians, big thinkers and big stars have relied on ghostwriters – scribes who toil behind the scenes to put the words of better-known “authors” on paper. Now, in the fast-paced web world, there’s a modern twist on ghostwriting. It’s called ghost posting.
A new Beverly Hills, Calif.-based company known as Ghost Post is capitalizing on the surge in social media to help small to midsize businesses with their marketing efforts on Facebook, Twitter, LinkedIn, Foursquare and similar sites.
Daniel Abas, founder and CEO of Ghost Post, told Technorati.com: “Much like you would hire a professional to do your taxes or build your website, businesses can hire Ghost Post to take care of their social media marketing. Ghost Post’s writers work with business owners on a weekly or sometimes even daily basis to ensure brand and messaging continuity.”
Ghost Post has entered a growing market for ghostwriting services in social media. Among Ghost Post’s competitors are companies with names like Stagetecture, Blue Volcano Media, ProBlogService and Ghostwriter Dad.
Not surprisingly, ghost blogging does have its critics.
Communications strategist Dave Fleet has said ghost blogging – if the practice isn’t disclosed to readers – is unethical and “a very, very bad idea.” Unlike ghostwritten speeches, which are delivered by the person who’s ultimately behind the words, the “author” of a social media post may never even see it, Fleet wrote online.
Marketing and communications professional Beth Harte has argued that “ghostwriting is a potentially bad path for companies engaging in social media to go down” because it flies in the face of authenticity and transparency. Harte wrote online that she doesn’t oppose consulting companies on social media strategies, but she does object to ghostwriting blog content for businesses.
In defense of ghost posting, Abas said: “Ghost Post never updates an individual’s or celebrity’s accounts; we are a business tool intended for businesses only. We keep our clients part of the process.”Continued on the next page