New In-text Advertising Network Comes to Google Blogger
With in-text advertisements, bloggers can hyperlink keywords as advertisements and earn PPC (pay per click) dollars every time a hyperlink is clicked. Services like InfoLinks, Kontera and Vibrant provide the ad network and tools to install the advertisements on a blog.
InfoLinks recently released a new widget, which will allow Google Blogger blogs to earn revenue with in-text ads through the InfoLinks network. Similar widget and plugins have been released for sites that run on Joomla and WordPress platforms.
Before you go and implement in-text contextual advertising on your blog, consider some of the ups and downs.
The advent of in-text advertising is comparable to the advent of in-show and in-movie advertising in television and movies. Differing from traditional forms of advertising like commercials, product placements within the media itself can sometimes give consumers powerful subliminal inclinations to buy a product or service.
Although in-text advertisements are often described as un-intrusive, some bloggers say just the opposite.
Daniel Scocco from Daily Blog Tips calls in-text advertising "the most intrusive form of advertising" and a practice that "goes against the principles of web usability."
While the in-text ads don't take up additional space on a Web page, they are often not distinguished as ads by casual web surfers.
This creates an ethical problem for bloggers who want to put a wall between genuine content and advertisements.
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