Nonprofits Learn to Use Social Media to Their Advantage
The United Way is planning to hold workshops to teach nonprofits how to use social media to their advantage. Manasee Wagh noted on Jan. 23 that the United Way is working with SoMeBizLife Conference on this project. Jamie Haddon, the CEO of the United Way of Bucks County, mentions that social media is crucial for a successful business model and that “in the nonprofit sector, you live or die by your ability to connect.”
The creative use of social media has helped many nonprofit organizations find unique niches and build connections with donors and supporters. Malaria No More, a nonprofit dedicated to providing mosquito nets, has found that a partnership with College Humor and celebrities is an easy way to get social media recognition. Its Malarious videos have gained a following and saved 8333 lives while they were shared on Facebook, Twitter and other platforms.
Sea Shepherd is another organization that is taking advantage of social media. Omar Todd has built a following of 2 million people for the nonprofit organization that has a mission of helping marine life and has anti-whaling goals. The IT specialist and producer documented the Red Hot Chili Peppers dedication to Sea Shepherd at the Big Day Out music festival in Australia on his Twitter account on Jan. 22. It is this type of constant interaction on social media platforms that keeps supporters engaged in the nonprofit. Todd is not the only who shares updates about Sea Shepherd on Twitter. Another member noticed that Gorija also gave the organization a shoutout at a recent show and that “the guitar player was wearing one of our shirts.”
Social media can help nonprofits attract, keep and motivate supporters. It has moved beyond simple platforms for sharing instant updates and news. Instead, social media provides a way to keep an entire community of users interested in your organization.