Path Exceeds Three Million Installs. Facebook Exodus Inevitable?
"Hello? Anyone there?"
My inquiries go mostly unheard inside a particular app to which I give much praise. I have a (first world) problem that I would like to fix — how to make my favorite social app Path known among the masses. If you haven't heard of it, cool; its bubbling under status is completely understandable. Path is the anti-Facebook to a degree, the idea being you only friend people you actually know (and they likely know everyone else on your list). Then, naturally, you share things like updates and photos within that tight knit circle. Cool concept, huh?
CNET reported Path has seen over three million installs of the app, but only half of that install base are active. The article reports growth in China is number two behind the U.S, largely thanks to the exploding mobile market there. Seeing Facebook is now accessed more through mobile than traditional desktops, it's completely justified for Path to be mobile only and is quite progressive at that. In fact, CNET also called out Facebook's potential undoing by the hands of a mobile-born "killer." Is Path that assassin? I say possibly.
With three million installs, Captain Obvious says there's plenty of room for growth, which means there's plenty of room for you and yours to join up. Chances are, really, you have become bored of the routine and drab blues that is Facebook. Perhaps you've been burned in the past by privacy woes, relationship drama and the like, so why not give Path a chance? Here are three reasons to make the switch.
1) It's personal.
It's so personal, you don't have a profile — wait, what? People on your Path really know you, so there's no need to fill out your life story, who your significant other is, or what things you're into; they already know. You're not adding people you met on Match, POF or grindr who don't know the real you, much less who haven't met you in person — that would defeat the purpose of Path.