Pinterest: Friend or Foe to the Blogosphere? - Page 2
Several of the bloggers surveyed also reported that they have changed the way they blog in the past few months. They adjust their posts to make them "Pinterest-friendly". In other words, they try to pick topics that will appeal the most to Pinterest readers and they also create graphics and take photos that look "pinnable."
While this makes perfect sense, will this desire to cater to Pinterest
encourage creativity or stifle it? Once the initial hype of a popular
pin dies down, usually within the first 12-24 hours, traffic drastically drops
and bloggers must find the next "pinnable idea" in order to sustain the
same level of readers.
Creativity certainly doesn't seem to be lacking on Pinterest, but one thing that
does seem to hard to find is revenue for bloggers. Even with numbers
like 35,000 hits for one post, zero percent of the bloggers surveyed said that they have seen an increase in the amount of advertisers offering to partner with them. Of course, many bloggers aren't in this for the money, but the reality is that almost everyone would like to make at least a modest income through blogging.
Traditionally, people though that the more hits they received, the more
money they could make. This doesn't seem to be the case with hits that
come from Pinterest, which makes you wonder, is all this traffic really
Another concern for the blogging world is a potential for a decreased sense of community through linky parties. In a linky party, the idea is to go to another blogger's website and "link" your site directly on the page. Then everyone who has joined the party tries to visit other sites so that everyone gets more exposure and traffic. The correct ettiquette for a linky party is to leave a comment on a site and they should theortically feel obligated to visit and comment back. This not only creates more traffic for everyone, but also a strong sense of community as everyone is communicating to get to know each other. However, this can be very time-consuming and it takes a long time to significantly increase traffic this way. Out of the bloggers surveyed, 7 out of 10 reported that they are now joining less linky parties. Let's face it. Most bloggers have a second job and they only have so much time for blogging and networking. It just makes sense to go where you see results.
Kristen has certainly seen results. She posted on her blog, Busy Kids = Happy Mom
, about 37 Lessons for her sons
and it really struck a nerve with Pinterst users. That one post alone has received 35,000 hits - a staggering amount for single post. Kristen is also a member of the Kid Blogger Network and although she is very supportive of other bloggers, when asked about linky parties, Kristen says, "I haven't done any linky parties for awhile now. It used to be the main way I got my name out there; however, they never brought much traffic back to my blog unless I was "featured". Pinterest is easier to use for me and one post can hit thousands of viewers immediately." Continued on the next page
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