Pinterest To Become An E-Commerce Site?
The popular social pinboard network Pinterest is raising more than a $100 million fund and appears to have a plan to reach for the consumer's wallet in the very near future.
According to a report, the money for the funding will be used to expand additional Pinterest services on a global scale.
The money is rumored to be coming from the Japanese e-commerce giant Rakuten and from other venture capitalists.
Rakuten CEO Hiroshi Mikitani via announcement had said:
"While some may see e-commerce as a straightforward vending machine-like experience, we believe it is a living process where both retailers and consumers can communicate, discover, and curate to make the experience more entertaining. We see tremendous synergies between Pinterest's vision and Rakuten's model for e-commerce. Rakuten looks forward to introducing Pinterest to the Japanese market as well as other markets around the world."
For his part, Pinterest CEO Ben Silberman had said:
"Our goal is to help people discover things they love, by connecting people through their shared interests. Bringing Rakuten on board gives us an amazing opportunity to move a step closer to this goal."
So far many women lifestyle publishers, as well as some fashion and brick and mortar retailers, had expressed tremendous interest and become very excited about the business possibilities of the said venture.
Amazon and other big and popular e-commerce sites, beware!