"Reach Bait": Blogging for Unbeatable Publicity - Page 2
Another good reach baiting method is one that requires some sort of understanding between you and a target blogger - most likely this is going to have to be someone who you already have some sort of relationship with. Get together and agree to write articles that cross reference each other's content from within the blog or article content in a natural and seamless way.
For example, the article posted on Social Media Examiner entitled "How Bloggers Can Use Book Reviews to Connect With Experts" does a great job of highlighting how writing a book review (cross referencing someone else's content) can often lead to market growth because the author being reviewed will often share this review with their own audience (increasing your reach).
By creating great reach bait content you are giving your content exposure to a completely new target market that you already know is predisposed to being interested in what you offer (because you selected that specific audience when you wrote the reach bait in the first place).
Not only that, but giving yourself exposure on different sites or blogs is a great way to open up new relationships and show the world that other industry experts are ready and waiting to implicitly endorse you by publishing your content.