Social Business Delivering Results at Rosetta Stone
Whilst the early days of social media usage saw companies chasing somewhat false prophets, such as more followers or likes, the social business movement aims to do what it says on the tin. In the social business world, results are all important, and being able to prove the ROI of your work is paramount.
Earlier this month I wrote about a couple of Australian manufacturers that have used social business with great success. Such successes are not limited to the manufacturing sector.
CIO.com report that language learning company Rosetta Stone have also achieved considerable commercial returns from utilizing social business.
The company uses Salesforce.com for many of its internal services, and reports that use of Chatter has improved collaboration, communication and productivity.
The company has 1,700 employees spread around the world, and traditional communication methods were proving ineffective.
"When you have a lot of these teams in offices all around the world relying on email, travel and phone, you don't get as much done," Rosetta Stone CIO Pradeep Mannakkara says. "Our workforce is somewhat younger, too, and they use social tools in their personal lives. They kind of expect it at work now," he continues.
After an initial pilot project proved successful, Chatter was rolled out to the entire workforce. The project was not without cynics however, not least at senior level.
"What if someone posts something inappropriate? How do you manage that? What about confidentiality? I had a lot of questions and heard a lot of debates. But what it comes down to is this: Technology is evolving and you can't try to police and control everything," Mannakkara says. "It got to a point where some of these conversations were silly. This is the sort of thing that stops progress."Continued on the next page