Social Gives Operation Blankets Of Love New Ride Thanks to Toyota
If you have started a charity, nonprofit organization or movement that is hotter than a firecracker, do not assume it will explode online via Social Media. It’s a lot of work, a lot of trial and error, but like a Tupperware party, you almost have to go door-to-door to get new and old friends to get involved.
Operation Blankets of Love (OBOL) Founder Eileen Smulson started OBOL after rescuing a mixed terrier, Ginger, from a shelter that had found the mutt wondering on the freeway. “I’ve never owned a dog, but I discovered that when I picked up Ginger, I saw how shelters needed blankets to keep pets warm and comfortable.", said Smulson. "I also imagined how much more appealing for adoption animals would be on a blanket, too. So we started collecting supplies, blankets and never looked back.”
Shelter calls for supplies, however, have quadrupled over the years, and with only one van, some calls go unanswered for days.
So OBOL decided it want to find a company or car dealer to donate a vehicle. They found a contest. Enter Toyota, who has launched a promotion and car giveaway contest, “Toyota 100 Cars for Good Giveaway on Facebook”.
Even though this is the second year in the works, launching it on the ever-changing Facebook (FB) platform can be a nightmare if you do not pay attention to details. Facebook, the newest IPO that changes applications, restrictions, layouts and navigation more often than most social networks, sometimes scare FB users when forced to click on new FB applications.
“One hundred cars for 100 non-profit organizations in 100 days.” Sounds easy enough, and a simple formula to follow, according to Toyota Motor Sales. But what Toyota did not see coming is how little people really know where to go, how to use and when to use Facebook applications. Anything more than one or two clicks and unique visitors disappear.
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