Social Media How-To, Courtesy of... IBM?
Computing giant IBM has rolled out a new page on their website for "Getting started with social media." Although an unlikely source for social media tips and advice, it appears IBM hopes that taking a proactive approach will ensure they and their partners have their bases covered when it comes to new social networks, marketing and social policies.
The site offers a brief overview of social media, followed by several PDF documents teaching the basics and how-to's for social media:
Social media are platforms for interaction and relationships, and have the potential and power to affect everyone in your business – sales, marketing and technical employees – as well as your customers, investors, analysts and the press.IBM even went as far as to include a guide for "Twitter Basics."
The site indicates these resources are for "business partners." Although registration on IBM.com is free, I received an error code when attempting to download the documents--apparently you must be a "member" of some sort to be entitled to read them.
Regardless, it's great to see companies being more proactive and aggressive with their social media use. Here's hoping other large corporations--and small ones--follow IBM's lead. Of course, that said, IBM doesn't seem to be doing much with social media themselves, with a locked Twitter account and only two followers on their main account, and only just over 3,000 on their "events" account.
Check out IBM's "Getting started with social media" page here.