Social Messaging app Launches on iOS

Author: Tim Gibbon
Published: April 17, 2013 at 11:44 am

Now out of private beta, is a social media messaging app that stores conversations in one place and has launched in iOS. Choosing DEMO mobile 2013 to be released, the new app is available on iPhone and iPod Touch with bold gaming changing talk from one of its investors. " disrupts the messaging apps market by being the first robust, global social messaging service that puts users in control of their mobile messaging and media sharing experiences," comments Vinod Khosla, founder of Khosla Ventures and an investor in

From email, text and social networking apps, allows users share and store media to private or public groups from within the app. Keith Teare, founder of explains, "The time has come to put the user in control of their own social network, combining the best of social messaging with the best of social media. does this by providing a private cloud for each user to re-use their information and media as they want.” is a free service and will compete with several other established messaging services such as WhatsApp (a charged service), but after briefly reviewing it’s clear that it could steal time from social networks. The app centres around a users own phone contacts (so those they already have a relationship with), and lets them share media and content with specific individuals on an ad-hoc basis or they can create regular sharing groups and even share it with the world.

As its states in is video, given phones are never far away from our hands and is an app designed for messaging, it instantly turns the phone in to a personal network. Based on a texting approach users can create a message with multiple photographs, videos, voice messages and add text, which can be sent to numerous recipients from within a single message. Users can then choose to send shared messages, keep them private, or make them public. is available for free from the App Store on iPhone and iPod touch or at the AppStore and is backed by investors including Archimedes Labs, betaworks, Google Ventures, Khosla Ventures, Michael Arrington, SV Angel and True Ventures.


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Article Author: Tim Gibbon

We share ideas and have views on most topics relating to business marketing technology. Blogging, comms, marketing, media, music, social media & writing is what we do most days in our day jobs at Elemental. We tweet @elementalcomms, @smponline & @timgibbon. …

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