State of the Blogosphere 2009 Introduction
Welcome to Technorati’s State of the Blogosphere 2009 report, which will be released in five consecutive daily segments.
Since 2004, our annual study has followed the growth and trends in the blogosphere. For the second time, we surveyed bloggers directly. They were generous with their thoughts and insights. Thanks to all of the bloggers who took the time to respond to our survey.
(For more information into the SOTB methodology, consult the end of this article.)
The ReportDay 1 — Who Are the Bloggers?
Day 2 — The What and Why of Blogging
Day 3 — The How of Blogging
Day 4 — Monetization And Revenue Generation, Brands in the Blogosphere
Day 5 — 2009 Trends: Political Impact of Blogging, Twitter Usage
Indeed, it’s so strong that the attitudes held by bloggers don’t differ very much by age or gender, or even across geographies — which is why we’ve decided to display the results of the survey according to four different types of bloggers:
Hobbyists. Representing 72% of the respondents to this survey, hobbyists say that they blog for fun. They don’t make any money from their blogging - and only some would like to do so. More than any other group, though, Hobbyists say they blog to express their “personal musings” (53%). 71% update at least weekly, while 22% update daily. Because 76% blog to speak their minds, their main success metric is personal satisfaction (76%).
When we refer to professionals as a whole, we’re talking about the next three subgroups. All three are making at least some money blogging, and are looking to their blogs at least in part to further their business objectives.
Continued on the next page