State of the Blogosphere 2010 Introduction - Page 3
Blogger Survey
Penn Schoen Berland conducted an Internet survey from September 21-October 8, 2010 among 7,205 bloggers around the world. The margin of error for the survey is +/- 1.2% at the 95% confidence level and larger for subgroups. The following audiences are included throughout this report:
- All: Entire sample of bloggers
- 2010 Respondents: Entire sample of bloggers surveyed September 21-October 8, 2010
- N=2,828 / MoE= +/- 1.8
- Blogger Audiences
- Hobbyists (64%)
- N=4623 / MoE= +/- 1.4
- Currently report no income from their blog
- Part-Timers (13%)
- N=972 / MoE= +/- 3.2
- Receive compensation for their blogging, but do not consider it their full time job
- Corporates (1%)
- N=74 / MoE= +/-11.4
- Blog full-time for company or organization
- Self Employeds (21%)
- N=1535 / MoE= +/- 2.5
- Blog for their own company or organization
Consumer Survey
Respondents were recruited by Crowd Science across the Technorati Media network. Randomly selected network site visitors over the age of 18 participated in the survey. Data collection took place from September 5 to October 22, 2010. A total of 1,091 respondents took part in the survey.
Lijit
Lijit-collected data for the 2010 State of the Blogosphere report was from two primary sources. The first is the 13,000 active Lijit publishers that have the Lijit Search Widget installed on their blog. The second is the network of 3.8 million blogs that those 13,000 blogs connect to via their Blogroll and other social network connections tracked by Lijit.
Technorati Index Data
Technorati collected blog and post data from the Technorati search index. Technorati Authority is Technorati’s measurement of a blog’s standing and influence in the blogosphere. More information about Technorati Authority can be found on the following page: What is Technorati Authority?
Now you know the overview, and you know the methodology. Read onward with who the bloggers are in Day 1 of the report.
Follow Technorati