State of the Blogosphere 2011: Introduction and Methodology - Page 2

Author: StateOfThe Blogosphere
Published: November 04, 2011 at 10:51 am

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METHODOLOGY

Blogger Survey

Penn Schoen Berland conducted an Internet survey from September 13-October 4, 2011 among 4,114 bloggers around the world. The margin of error is +/- 1.4% at the 95% confidence level and larger for subgroups. The following audiences are included throughout this report:

All: Entire sample of bloggers
2010 Respondents: Entire sample of bloggers surveyed September 21-October 8, 2010
- N=7,205 / MoE= +/- 1.2
Blogger Audiences
- Hobbyists (61%)
  - N=2501 / MoE= +/- 1.8
  - Currently report no income from their blog
- Professional Part-Timers (13%)
  - N=529 / MoE= +/- 4.2
  - Receive compensation for their blogging, but do not consider it their full time job
- Professional Full-Timers (5%)
  - N=222/ MoE= +/- 6.6
  - Independent blogger and consider it full time job
- Corporates (8%)
  - N=336 / MoE= +/-5.3
  - Blog for company or organization
- Entrepreneurs (13%)
  - N=526 / MoE= +/- 4.2
  - Blog for their own company or organization

Consumer Survey
Respondents were recruited by Crowd Science across the Technorati Media network. Randomly selected network site visitors over the age of 18 participated in the survey. Data collection took place from September 1 to October 26, 2011. A total of 1,231 respondents took part in the survey.

Technorati Index Data
Technorati collected blog and post data from the Technorati search index. Technorati Authority is Technorati’s measurement of a blog’s standing and influence in the blogosphere. More information about Technorati Authority can be found on the following page: What is Technorati Authority?

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