State of the Blogosphere 2011: Part 3
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Welcome to Technorati's State of the Blogosphere 2011 report. Since 2004, our annual study has followed growth and trends in the blogosphere. This year's topics include: blogging and social media, bloggers and traditional media, traffic and analysis, brands and marketing in the blogosphere, bloggers' motivations and consequences, monetization, and changes within the blogosphere over 2011.
Interview
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Daniel SteinCEO of Social MediaEvolution Bureau |
How do you Socialize your Brand?
"We look at the agency less on building these big brand temples and more about building small pieces of content that are customizable, portable and entertaining."
Active Blogging
Blogging Technology
Traffic and Analytics
Monetization and Revenue
The Top Blogs and Posts of 2011
ACTIVE BLOGGING
According to Technorati’s index, a minority of bloggers are posting daily, or even weekly. Further, the Technorati index skews to more active bloggers – presumably they have listed their blog with Technorati because they are actively creating content and want others to find it. Active blogging is clearly rewarded. When looking at average posts per month and per day by Technorati Authority, bloggers in the Top 100 generate 36 times more content than the average blogger. We also see a higher use of tags as part of their arsenal of strategies to bring audiences to their content, with 92% of the Top 100 bloggers using tags.
The top 30 tags used in 2011 are:
News
Business
Politics
Entertainment
Video
Sports
Music
Movies
Blog
Technology
Fashion
Reviews
Health
Apple
Art
Software
Business
World
Travel
Education
iPhone
Home
TV
Marketing
Media
Internet
Gadgets
Android
BLOGGING TECHNOLOGY
Most respondents’ blogs are individual blogs. Blogging Collectives are most common among Corporate bloggers, where they account for 35%.
Wordpress is the most popular blog hosting service among all respondents, used by 51%. Blogger and Blogspot hosting services are also popular (21% and 14%).
Nearly 90% of bloggers are using some form of multimedia on their blogs, the most popular form being photos. Half of all bloggers surveyed use video on their blog, while another 10% use audio.
Of those using multimedia, slightly more create these assets themselves than repurpose them from other sites.
Among respondents who create assets, 48% of the multimedia they post is their own creation. This is down significantly from 67% in 2010.
Particular blogging tools are very widespread among bloggers, especially built-in syndication (75%) and social sharing widgets (75%), as well as site search (58%). Among bloggers who use built-in syndication, the majority (76%) support full content.
87% of respondents either moderate comments or respond individually to comments. Corporate bloggers are the least likely to respond individually.
Professional Full Timers have seen the most impact from the adoption of tablets and smartphones, with almost a third (32%) indicating their blogging style has changed.
Those impacted by tablets and smartphones indicate they are using photos and images (45%) more often and writing shorter posts (43%).
Continued on the next page
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