Feature: State of the Blogosphere 2011

State of the Blogosphere 2011: Part 3 - Page 2

Author: StateOfThe Blogosphere
Published: November 04, 2011 at 10:52 am
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TRAFFIC AND ANALYTICS

Bloggers continue to pay close attention to their readership: 65% use a third-party service to track their blog’s traffic. Across bloggers, Google Analytics is by far the most popular service.





Professional bloggers receive the most views, with over half of the blogs viewed more than 10,000 times per month. 58% of bloggers using third-party analytics receive fewer than 5,000 page views per month.



Professional bloggers receive the most unique visitors per month, with more than a third having over 10,000 unique visitors.



 

MONETIZATION / REVENUE GENERATION

Of the 14% of bloggers who earn a salary for blogging, the average annual amount is $24,086. Corporate bloggers earn more, averaging $33,577 per year.





Most are not paid per post, but half of those who are earned less than $25 per post on average.





About half of all bloggers paid by the post earn less than $1,000 per year from per-post fees.

Display ads, affiliate marketing links, and search ads are the most common ways bloggers generate revenue from their blogs. 60% of Corporate bloggers said they do not have any advertising on their blog.

Our screening requirements for Professional Full-Timers is self-stated from the answer option “I am an independent blogger and consider it my full-time job.” While they may consider blogging their full-time job, that does not necessarily mean that they earn revenue. These respondents may be similar to “start-up stage” companies that often work to establish a base without pay for at least a period of time. Last year, 53% of self-employed and 30% of Professional Part-Timers said they didn’t earn revenue (the percentage of Pro Part-Timers not earning revenue is down to 8% this year – most likely a sign of an improving economy and growing interest in bloggers by marketers.

Most blog-related revenue is generated through giving speeches on blogging topics and advertising.





Bloggers invest the most money in their own blogging salary.



Among those who do not have advertising on their blogs, 52% say they do not have advertising because they don’t want their blogs to be cluttered with ads, while 38% said they don’t have enough visitors to make it worthwhile. Another 36% are not interested in making money on their blog.



Among those with advertising on their blog, 60% use self-serve tools, while 50% have affiliate advertising links on their site.



Among bloggers with advertising, close to half allow rich media and paid posting. Few allow interstitials and pop-ups.



 

THE TOP BLOGS AND POSTS OF 2011

And finally, who in the blogosphere came out on top in 2011? What blogs had the biggest gains? What articles received the most attention and had the most influence?

The Top Rising Blogs of 2011

Blogs rise and fall every day, but these blogs made the largest gains in Technorati Authority in 2011.

Note: Technorati Authority and Rank can change as often as every day, so ranks may have shifted since data publication.
Top Rising Blogs of 2011 Old Rank New Rank Change
Netflix blog 4194 137 4057
Blogspot Analytics 2791 186 2605
The Loop 814 189 625
Daring Fireball 541 129 412
AnandTech 561 159 402
Blogcritics 436 181 255
The Windows Blog 393 141 252
LA Times Entertainment News 352 113 239
JammieWearingFool 362 160 202
Village Voice - Runnin' Scared 265 80 185
InQuisitr 360 186 174
Breitbart 320 150 170
Flavorwire 302 141 161
Big Journalism 299 141 158
Android Police 265 115 150
EuroGamer 238 92 146
National Journal - Hotline On Call 331 191 140
Wired - Danger Room 186 52 134
The Onion 215 82 133
MacRumors 186 67 119
Naked Capitalism 224 106 118
PopSugar 273 163 110
Right Wing Watch 306 197 109
Wired - Epicenter 238 137 101
Stereogum 278 180 98
Taegan Goddard's Political Wire 243 145 98
New York Times - Economix 211 120 91
Ubergizmo 200 113 87
Reason - Hit & Run 194 108 86
New York Times - City Room 109 29 80
Truthdig 231 155 76
Rap-Up 270 197 73
PSFK 270 197 73
Zero Hedge 125 55 70
New York Magazine - Daily Intel 101 31 70
New York Times - Media Decoder 146 77 69
Infowars - Moneybomb 190 124 66
MetaFilter 218 157 61
Gizmag 235 174 61
Big Government 114 54 60
Daily Kos 110 52 58
Cinema Blend 218 160 58
Apple Insider 127 69 58
Los Angeles Times - L.A. Now 98 41 57
Laughing Squid 114 59 55
This Isn't Happiness 145 92 53
Wired - Wired Science 247 194 53
Cato @ Liberty 247 194 53
New York Magazine - The Cut 224 174 50
Phandroid 186 137 49


The Top Posts of 2011

These were the posts that the most other bloggers linked to in 2011:
  1. Explanation and Some Reflections
  2. Supercharging Android: Google to Acquire Motorola Mobility
  3. Finding More High-Quality Sites in Search
  4. Introducing Google Project Real Life
  5. Herman Cain accused by two women of inappropriate behavior
  6. Of the 1%, by the 1%, for the 1%
  7. Obama to Resume Military Trials at Guantanamo
  8. The Years of Shame
  9. Amazon Kindle Tablet
  10. President Obama's Long-Form Birth Certificate
  11. Update on PlayStation Network and Qriocity
  12. When patents attack Android
  13. Got an iPhone or 3G iPad? Apple is recording your moves
  14. 2011 Ultimate Blog Party
  15. CBS News' Lara Logan Assaulted During Egypt Protests
  16. Getting bin Laden
  17. The Apostate
  18. Japan Earthquake: before and after
  19. How to Steal Like an Artist
  20. Sources: Joe Biden likened tea partiers to terrorists
  21. iPhone Tracking Prompts Privacy Fears
  22. Leap of Faith
  23. DVDs will be staying at Netflix.com
  24. +1’s: the right recommendations right when you want them—in your search results
  25. Google search and search engine spam

 
 

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