State of the Blogosphere 2011: Part 3 - Page 2
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TRAFFIC AND ANALYTICS
Bloggers continue to pay close attention to their readership: 65% use a third-party service to track their blog’s traffic. Across bloggers, Google Analytics is by far the most popular service.
Professional bloggers receive the most views, with over half of the blogs viewed more than 10,000 times per month. 58% of bloggers using third-party analytics receive fewer than 5,000 page views per month.
Professional bloggers receive the most unique visitors per month, with more than a third having over 10,000 unique visitors.
MONETIZATION / REVENUE GENERATION
Of the 14% of bloggers who earn a salary for blogging, the average annual amount is $24,086. Corporate bloggers earn more, averaging $33,577 per year.
Most are not paid per post, but half of those who are earned less than $25 per post on average.
About half of all bloggers paid by the post earn less than $1,000 per year from per-post fees.
Display ads, affiliate marketing links, and search ads are the most common ways bloggers generate revenue from their blogs. 60% of Corporate bloggers said they do not have any advertising on their blog.
Our screening requirements for Professional Full-Timers is self-stated from the answer option “I am an independent blogger and consider it my full-time job.” While they may consider blogging their full-time job, that does not necessarily mean that they earn revenue. These respondents may be similar to “start-up stage” companies that often work to establish a base without pay for at least a period of time. Last year, 53% of self-employed and 30% of Professional Part-Timers said they didn’t earn revenue (the percentage of Pro Part-Timers not earning revenue is down to 8% this year – most likely a sign of an improving economy and growing interest in bloggers by marketers.
Most blog-related revenue is generated through giving speeches on blogging topics and advertising.
Bloggers invest the most money in their own blogging salary.
Among those who do not have advertising on their blogs, 52% say they do not have advertising because they don’t want their blogs to be cluttered with ads, while 38% said they don’t have enough visitors to make it worthwhile. Another 36% are not interested in making money on their blog.
Among those with advertising on their blog, 60% use self-serve tools, while 50% have affiliate advertising links on their site.
Among bloggers with advertising, close to half allow rich media and paid posting. Few allow interstitials and pop-ups.
THE TOP BLOGS AND POSTS OF 2011
And finally, who in the blogosphere came out on top in 2011? What blogs had the biggest gains? What articles received the most attention and had the most influence?
The Top Rising Blogs of 2011
Blogs rise and fall every day, but these blogs made the largest gains in Technorati Authority in 2011.
Note: Technorati Authority and Rank can change as often as every day, so ranks may have shifted since data publication.
The Top Posts of 2011
These were the posts that the most other bloggers linked to in 2011:
Explanation and Some Reflections
- Supercharging Android: Google to Acquire Motorola Mobility
- Finding More High-Quality Sites in Search
- Introducing Google Project Real Life
Herman Cain accused by two women of inappropriate behavior
- Of the 1%, by the 1%, for the 1%
- Obama to Resume Military Trials at Guantanamo
- The Years of Shame
Amazon Kindle Tablet
- President Obama's Long-Form Birth Certificate
Update on PlayStation Network and Qriocity
- When patents attack Android
- Got an iPhone or 3G iPad? Apple is recording your moves
- 2011 Ultimate Blog Party
CBS News' Lara Logan Assaulted During Egypt Protests
on CBS News
- Getting bin Laden
- The Apostate
- Japan Earthquake: before and after
How to Steal Like an Artist
on Austin Kleon
Sources: Joe Biden likened tea partiers to terrorists
- iPhone Tracking Prompts Privacy Fears
- Leap of Faith
DVDs will be staying at Netflix.com
on Netflix blog
- +1’s: the right recommendations right when you want them—in your search results
- Google search and search engine spam