Talking Social Media Strategy for Business with Maya Grinberg - Page 2
So knowing that, what are some tips for businesses on the edge of social media success?
Remember that content is king, and that your brand needs to be interesting to stand out among all of the other social noise happening in all user feeds. Ask yourself before every post or application you launch— is this engaging? Have I included a compelling call-to-action? If I were a customer, what would compel me to interact with this? And test, test, test to see if you're right in the assumptions you make about the content and programming your consumers find to be engaging.
What do you see for the future of social & how it relates to business?
The future of social will continue to revolve very much around the "connected consumer," or Gen C. Social will also not be treated as being in a silo— we will not consider individual "social media strategies" as much as we will digital or even more broadly, our company's marketing strategy (with social aligning straight to it.)
There's a great keynote that Susan Wojcicki just gave that reflects Google's view of the future of advertising to this connected consumer.
What advice can you offer those still afraid of embracing social for business?
Take the time to watch and read more about the industry— there are loads of resources available for you, from daily email newsletters to free webinars, whitepapers, and reports. We produce a lot of them at Wildfire, as well— they can be found here.
Speaking about Wildfire, what does Wildfire offer businesses?
Wildfire is a leading social media software platform, and was acquired by Google in August 2012. Our suite of integrated social media marketing tools enables brands to grow, engage, and monetize their social media presence with solutions to manage social Messages, Pages, Promotions, Analytics, and Ads. Our technology has hosted over 300K social campaigns, including campaigns for 31 of the top 50 Global Brands.
Finally, are there any speakers you are looking forward to hearing from during SMSS?
I'm excited mostly for the variety across speakers; there should be some really interesting content with coverage spanning some major national and multinational consumer brands like WalMart and Sears, and then from the different industries like B2B and software.