Technology Helps Spread Formal Announcements (Yes/Maybe/Not Attending)
Technology has advanced to the point where it is the main channel for formal announcements whether the news comes via social media or mobile applications. These two methods have become the best ways to get private news out to select individuals or statements out to the public.
Social media has had the largest impact on current news because it can direct messages or announcements to the masses. Sites in the likes of Facebook and Twitter are able to share news and make it easily available. Facebook holds over 133 million active users in the U.S. who interact with the social network daily. Facebook not only keeps people connected but users can subscribe to personal updates, page updates, and group updates which will notify them automatically about any new content whether it be through a Facebook notification or text message.
Facebook Groups act as discussion boards where people who are members of a certain community can join together. Members of groups can post on the messaging board and group administrators can post formal announcements that will reach all members. For example, many high school graduating classes creating Facebook groups so that it is easier to distribute graduation announcements to all the members at once.
News consumption has become largest on digital devices. As the Twitter crowd continues to grow more and more companies are beginning to pay for sponsored Trending Topics. Trending Topics are the tweets most talked about on the social network; during live events or televised programs companies will purchase a sponsored Trending Topic that will put their desired tweet or subject at the forefront of every twitter user’s topic list and timeline.Optimize Social Media Marketing for Mobile
Promoted tweets now have become a form of advertising as well as public announcements. Organizations can notify massive amounts of users about anything they find important for the right price. Even outside of sponsored topics, organizations use twitter to speak to their following and help it grow.Continued on the next page