The 7 Deadly Sins of Business Blogging
If you’re a business owner with a company website, at one point or another you’ll probably have considered writing your own blog posts.
Business blogging can be great for SEO and attracting repeat visitors but only if it’s done correctly.
Discover the 7 deadly sins of business blogging below:
Starting like a firework then fizzling out
It’s easy to start blogging with great enthusiasm only for the day-to-day running of your business to get in the way. One of the golden rules of business blogging is “start as you mean to go on.”
If you begin your blog with a post every day, then your readers will come to expect that frequency as the norm and may not visit your site again if your blog posts start to fizzle out over time.
Complaining about customers/suppliers
Unfortunately, some business owners use their blog postings to have a good moan about their customers or suppliers. Even if you don’t mention them by name, it doesn’t look very professional to other prospective clients if they read something derogatory in your blog.
Using your blog posts for the ‘hard sell’
Using your business blog solely as a tool for trying the hard sell will get you nowhere and turn prospective customers away in droves.
Offering no real value
Even if you don’t use your blog for selling, there are thousands out there that still don’t offer any real value. Simply copying other blog posts you’ve seen or failing to engage or inspire your audience with your Blog Topics will leave your blog languishing with few visitors.
Mistaking it for a personal blog
It’s one thing putting personality into your blog, but quite another to use it as a place for airing your personal information, likes and dislikes. If you feel you want to have a personal blog, then make sure it’s separate from your business blog and the two don’t merge into one.
Not proofreading your posts
Spelling mistakes don’t look professional on a business blog, so it’s a good idea to let someone else cast an eye over them before publishing.
You may have the best content in the world on your business blog, but if you lump it all together in one big paragraph of text and make it hard for people to read, it will count for nothing.