The Affordable, Advanced SMM Tool You May Not Yet Know - Interview with Actionly CEO, Alex Furtado
Actionly is a Social Media Monitoring (SMM) dashboard and listening platform. The company's product enables agencies and businesses to connect with their customers on social networks, analyze sentiment, and identify influencers. Fully integrated across networks like Facebook, Twitter, Google+,YouTube, Blogs, and Flickr, the tool monitors keywords so users can track what their customers are saying about them. Actionly's proprietary technology helps analyze these social media conversations in a single dashboard.
If you've heard of Actionly, it may be because they've gained some press as of recent. If not, it may be because it's hard to believe such a well -integrated, valuable system is available at a starting price of around $5 / a month per user. It seemed "too good to be true" for me as well, until I saw it all.
In speaking with Alex Furtado, Actionly's CEO, I got a deeper look at this product's capabilities. Alex explained,"It's important not just to monitor what people are saying in your social media channels and react to it, but to be able to provide more intelligence around it." Whether what is being said about your organization is on social networking sites, blogs, forums, or traditional websites, Actionly will pick up on it, make it sortable, and analyze it for the client. With this tool you can query keywords within the sentiment of multiple channels at the same time.
The company likes to differentiate itself from other SMM providers in driving to what is "action-based" results. The company's positioning is that organizations often have trouble finding actionable insights from their social media monitoring programs. It's one thing to collect Facebook "likes," but what do you do about them? You can't deposit them at the bank, that's for sure...at least not at Chase, for those of us that bank there.
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