Twitter Sees Value in Forging Partnership with Foreign Search Engine, Yandex
Yandex, the leading search engine in Russia, has signed a deal with Twitter allowing its users to search the latest tweets via its blog search and also through social search on twitter.yandex.ru.
“We are seeing strong growth in Russia and want to support this by bringing Twitter content to where users already are on the web,” confirms a Twitter spokesperson. Twitter supports the Russian search engine as being an important market with growth opportunity.
Yandex corroborates the strength of its support base with more than 2 million users. The company says its search engine will incorporate tweets from users tweeting in Russian, Ukrainian, Belarusian, and Kazakh, and additionally, with top feeds in other languages which may be included in its blog search results.
"We are currently concentrating on social networking search. This partnership with Twitter reinforces our effort in this area," supplies Anton Pavlov, Yandex's Blog Search manager. He adds, "People share news, exchange opinions and discuss all sorts of matters in real time all the time. This kind of information will help us enhance our search results."
Twitter's director of business development, April Underwood, confirms the feasibility of the partnership as being an opportunity for improved affinity of search services which should make it easy for Russian users, and others to collaborate and locate useful, real-time content.
Yandex went public in 2011, and according to LiveInternet, generated 60.6% of all search traffic in Russia. Yandex also operates in Ukraine, Kazakhstan, Belarus and Turkey.
Russian twitterers tweet accessibly. Twitter tweets, "Do svidaniya!"
... 'til we meet again!