Twitter to Close Posterous Less Than a Year After Acquisition

Author: Tim Gibbon
Published: February 18, 2013 at 8:37 am
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Social blogging platform Posterous that launched in 2008 is to close it doors on 30 April, less than a year after its announcement that is was acquired by Twitter. In an announcement on its blog Founder and CEO Sachin Agarwal wrote that the service will switch off its Posterous.com website and mobile apps with no further access to edit content from its shutdown date.

The post guides users how to back-up their content (Spaces) and how move their sites to other services such as WordPress or Squarespace:

1. Go to http://posterous.com/#backup
2. Click to request a backup of your Space by clicking “Request Backup” next to your Space name
3. When your backup is ready, you'll receive an email
4. Return to http://posterous.com/#backup to download a .zip file

In addition to the back-up and transfer of Posterous sites to services such as the ones listed above, Techcrunch reports that two of the other co-founders, Garry Tan and Brett Gibson, have teamed up to create Posthaven. The new blogging platform priced at $5 per month pledges that it won’t show ads or seek investors and will strive to be live ‘as long as humanly possible’ so posts and photographs don’t have to be moved. Posthaven is accepting registrations now and is enabling users to reserve website names in the first month of credit. The site states at sign-up that a working version that can import Posterous blogs will be available in late February.

Posterous is credited with being vocal on privacy and for being a niche service that’s influential in disrupting and innovating the competitive social space. In such a competitive space between what may be considered the top tier social superpowers, Twitter will be seeking to maximize the juice from Posterous into the services it continues to develop. How and if it achieves this remains to be seen.

 
 

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Article Author: Tim Gibbon

We share ideas and have views on most topics relating to business marketing technology. Blogging, comms, marketing, media, music, social media & writing is what we do most days in our day jobs at Elemental. We tweet @elementalcomms, @smponline & @timgibbon. …

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