Twitter Verifies Age, Alcohol Brands Start to Market
Apart from a 140 character limit and other more visual features on Facebook, what other difference is there between Facebook and Twitter? When you create your Facebook profile, it automatically asks for your birthday; Twitter doesn't.
Although not very much noticed by users, this "limitation" would come up as a marketing obstacle for several products, and not just alcohol. Suppose you wanted to market to "tweens" or any other age-based demographic? Twitter couldn't deliver on that.
However, about a month ago, some of the biggest alcohol brands have been testing this new feature: Twitter Age Verifier. As described on Ad Week companies need only choose an age range, or in this case a minimum age in order to attract the right - and legal- market according to their area.
Users will be able to look at these tweets on the Trending and Promoted Tweets area. This comes out to be an actual relief for alcohol brands since their marketing campaigns and general go-to-market behavior is so heavily regulated. Although they still have to be careful, age screening on Twitter makes their job easier and renders much better results.
As mentioned before, this also represents an opportunity for other brands in the future who would like to market to specific age groups on Twitter. So pay attention to your Trending column and see what you might find!