Twylah Makes Twitter Accessible, Keeps Brands 'On Topic'
I have often wandered around on Twitter, clicking through profiles and looking for someone interesting to follow. I can’t tell you how often I have come across this phrase, the final tweet by a frustrated, long-gone user:
“I don’t get Twitter.”
Twylah wants to help change this. Currently in closed beta, Twylah is a Twitter-based dynamic blog-building tool that CEO Eric Kim hopes will someday help introduce people to Twitter, and keep them sharing. “For some, Twitter is very difficult to digest, to consume it, and it is definitely not in a format that people are used to,” said Kim in an exclusive interview with Technorati. “Most people are used to a website, organized by categories, and presented visually.”
Kim notes that most Americans do not yet see a need for Twitter, so they don’t even have an account, so updates shared using the micro-blogging service don’t reach most people. “In Twylah, we’ve created a mechanism for taking what people are saying on Twitter, and organizing it for the other 80-90% who don’t have an account,” said Kim.
What Are You Saying?
If you are a Twitter user, you know that when you share an awesome tweet, within seconds it can disappear in the information stream, especially with followers who also follow hundreds (or thousands) of others. Because each of your tweets tend to be disjointed both topic-wise and time-wise from previous status updates, it’s difficult for others to see your overall “message.” What, in the long run, are you “saying?”
Twylah responds to both of these problems, lending far greater permanence to your tweets, tying them together into tabbed topic pages on your very own Twylah blog site, establishing your personal social “brand.” Change the topic of your tweets over time, and your Twylah site dynamically keeps up with you, changing tabs based on your favorite topics, and reassembling which tweets are shown in response.
Twylah Brings the Dots Together
Kim provided Technorati an anecdote from the movie ‘'A Beautiful Mind.'’ Like Russell Crowe’s character decoding otherwise meaningless messages in seemingly random tidbits of information, connecting the "dots," Twylah takes our seemingly disjointed tweets and organizes them, bringing them together into an easy to understand message.
The Power Tweet
Twylah also introduces the concept of a “Power Tweet,” a piece of content (such as a YouTube video,) shared directly from your new Twylah site. When your followers click on the shortened link, they are taken to a dynamic landing page centered around your shared media item, along with your other topically related tweets. “This is a fully contextual page, embodying both the tweet and its content, as well as related content from you in previous tweets, empowering your brand,” said Kim. “With Power Tweets, your followers engage with your content for a much longer period of time, on average 3-5 minutes.”
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