UberMedia vs. Twitter: Tweetdeck Sale to Twitter to Be Confirmed this Week
If you're keeping score, there appears to be a bit of a war over owning the spaces where Twitter users are tweeting.
It sounds like Twitter is about to win the latest battle. TechCrunch reports Twitter has purchased Tweetdeck in a deal that will be announced in the coming days. The deal is reported to be worth $40-50 million.
In February, it looked like UberMedia had secured popular Twitter app Tweetdeck for $25-$30 million. But the deal fell through and Twitter swooped in with the yet-to-be-confirmed offer.
According to a recent Sysomos report, 42% of tweets come from non-official app sources. Sysomos goes on to report that Tweetdeck accounts for about 13.1% and UberMedia for about 16.4% of those non-official apps.
Twitter has shut down developers from making new Twitter clients, and have even shut down (and reinstated) UberMedia apps for violating their Terms of Service in recent months. UberMedia has responded by trying to buy Tweetdeck and saying they're working on their own social network that will compete with the microblog.
It will be interesting to see what the next target is for these competing companies. Will UberMedia and Twitter go head-to-head once more in a bid for another app? Or will UberMedia actually go forward with their own social network?
User experience and consistency continue to be very important to Twitter. If recent acquisitions and releases of official apps are any indication, they'll be continuing on this path of owning as many of these spaces as possible.