WHAT: Topics and Trends - Day 2 SOTB 2010
Welcome to Technorati's State of the Blogosphere 2010 report. Since 2004, our annual study has followed growth and trends in the blogosphere. For 2010, we took a deeper dive into the entire blogosphere, with a focus on female bloggers. This year's topics include: brands embracing social media, traditional media vs. social media, brands working with bloggers, monetization, smartphone and tablet usage, importance of Twitter and Facebook, niche blogging, and changes within the blogosphere over 2010.
Day 2 Contents:
Motivations and Consequences of Blogging
While self-expression and sharing expertise lead as bloggers' primary motivations, 39% of Corporate bloggers say they blog to get published or get features in traditional media, compared to 19% of respondents overall. 57% of Self-Employeds say they blog to attract new clients to their business, compared to 21% of respondents overall. Similarly, Hobbyists measure their success by personal satisfaction, while the Professional segments are more practical by necessity, measuring success by unique visitors.
47% of respondents say it is not important at all to them to conceal their real identity on their blog. Among those who are concerned with protecting their identity, 35% are concerned their family and friends will not be exposed or harassed because of the respondents' blogging.
Overall, respondents seem to feel that blogging has had a positive impact on their personal lives. 63% of respondents agree that they have become more involved with their passion areas as a result of blogging, and 62% agree that they have made friends through their blog whom they have interacted with online but not met in person. Only 7% of respondents say that their friends or family members have gotten angry with them for blogging about personal things, or that their friends or family members have suffered as a result of their blogging.
74% of Hobbyist bloggers say that personal satisfaction is a way they measure the success of their blog, compared to 45% of Corporate bloggers and 50% of Self-Employed bloggers. Among Part-Timers, Corporates, and Self-Employeds, the leading metric of success is the number of unique visitors. 32% of Part Timers and of 31% Corporates cited revenue, compared to 11% of respondents overall.
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