WHAT: Topics and Trends - Day 2 SOTB 2010 - Page 4
Mom bloggers who use Twitter are more likely to say that they do so in order to promote their blogs, and much more likely to use Twitter to interact with others than are all bloggers. Conversely, mom bloggers who’ve stayed off of Twitter are more likely to say they have done so because they don’t have enough time to devote to the new medium, and they're more likely to prefer to use Facebook. Indeed, Facebook is even more entrenched among Mom bloggers than it is among bloggers at large, perhaps because parents are incented to join social networks to keep track of their kids.
Mom bloggers are significantly more likely to follow brands through social media than bloggers are generally, and more than half have been approached by brands.
13% of mom bloggers are primarily writing about parenting, and another 9% are focused on family updates; moms are also blogging about many other topics.
Mom bloggers are connected to their communities: they are significantly more likely to comment on others’ blogs in hope of reciprocity and link to other blogs they read in their blog roll than are bloggers at large.
In keeping with the connection Mom bloggers feel with their communities, those of them who are blogging more this year are much more likely to say that it’s because they enjoy interacting with their audiences and peers than are all other bloggers.
Where past moms might have pulled out their wallets to show off pictures of their families, mom bloggers are—perhaps—moving their wallet photos online. At the very least, mom bloggers are significantly more likely to regularly post photos, and more likely to post photos they created.
75% of Mom bloggers report that they use Twitter. Those who use Twitter are more likely to say that they do so in order to promote their blogs. And in keeping with their tendency to maintain tight connections with their community, they’re also much more likely to use Twitter to interact with readers and keep up with events in their friends’ lives.
Mom bloggers who’ve stayed off of Twitter are more likely to say they have done so because they don’t have enough time to devote to the new medium; they’re also more likely to not see the point of Twitter—and strikingly more likely to prefer to use Facebook for short updates and posting links.
Indeed, Facebook is even more entrenched among Mom bloggers than it is among bloggers at large—perhaps because parents are incented to join social networks to keep track of their kids. And Mom bloggers who promote their blogs on the service are more likely to say that it has been a more effective driver of traffic over the past year.
58% of mom bloggers say Facebook is a more effective traffic driver than it was a year ago.
Mom bloggers are significantly more likely to follow brands through social media than bloggers are generally. Nearly 60% of Mom bloggers say they blog about brands they love or hate, outpacing bloggers generally by more than 10%. More than half have been approached by brands who want themselves or their products to be written about. And 77% say that a brand’s reputation affects their willingness to write about it.
Mom bloggers are interested in making and keeping connections—they are significantly more likely to say that they blog in order to meet and connect with like-minded people, as well as to keep friends and family updated on their lives. They’re also much more likely to say that conversations with friends and family are the most significant influences on their choice of topics for blogging.
Mom bloggers are much more likely to identify their tones as sincere, conversational, and confessional than bloggers as a whole. They’re less likely to see their tones as journalistic or confrontational.
Perhaps unsurprisingly, Mom bloggers are significantly more likely to choose Parenting as one of the fields that blogging has had the greatest impact on—44% say so, the same proportion as those who say Politics, which led among bloggers as a whole.
Now you know who's blogging and what they're blogging about. Coming up on Day 3: Technology, Traffic, and Revenue.
- Technology of Blogging
- Traffic and Analytics
- Monetization and Revenue Generation
- The Future of Blogging
- Blogging Topics and Current Events
- The Top Blogs and Posts of 2010
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