Who Twizzled? When Tweets Go Bad
Have you started tweeting yet? No? You may want to keep it that way. According to a new study out of Germany, by the University of Chicago Booth School of Business the need to check tweets, and other posts is stronger than sex in terms of temptation.
Though I'm uncertain why the social networking fanatic would want to tweet. At the crux of the problem is more and more people are joining Twitter who frankly shouldn't. Not everyone should have children because they know where babies come from. Not everyone should own a house because they can get a mortgage for a house they can't afford. And not everyone should try to attract and entertain an audience through 140 character quips.
Everyone should read and enjoy as much as they want, but posting is different thing. Everybody should read — not everyone should write. It's not that I think there should be a tweeting elite — a "Twilliterati" so to speak. But there are certainly people that are better fits for Twitter and their using the service makes sense. Athletes, politicians, entertainers, anybody who has admirers actually as it is a quick and easy way to stay in touch, spread the word on news, appearance, and a fast and free way to directly connect with followers.
Businesses should also tweet. It's a great way to connect with customers. Done right, with unique, engaging offers, brands can stay in front of consumer minds. They in fact have the greatest to gain. But tweeting is a form of advertising and should not be sloughed off to the new kid. It's serious business.
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Still it seems every week we catch wind of yet another major corporation with a major faux pas on the Twitter board. The latest about the President's grandmother caused one company chief to apologize profusely. And rightly so.