Why SEO Gurus Got Slapped in the Face - Page 2
Social media is playing a huge factor at SES this year, according to Byron Gordon from SEO-PR.com. This has nothing to do with social media as a buzz word or a fad. It has to do with the undeniable fact that search has changed, dramatically and quickly. One minute you are showing up on the first page for keywords with their queries, the next minute, Google ignores you as spammer. Why? Too much SEO and too little SMO (social media optimization).
SEO and Social now need to work together. An SEO practitioner can no longer apply the same tactics to be a top rank without integration of social media as well. Further, the way people search, make decisions, and what they click on has change. In fact, there is very little discussion of paid search at this years SES San Francisco event.
There are some great topics and speakers to be discussed at the event. Agenda topics range from Introductory SEO or Social Media to in depth topics like Augmented Reality and Facebook.
What I do not see covered in depth however, is social search — a new way people are starting to search and make decisions about what to click on and even buy.
I would expect to see a full discussion period blocked out for this topic. While I do see mentions of the changes to search, etc. the face of social search in itself deserves more consideration at a search engine strategies conference.
Aren't the new strategies involving social to optimize search essentially what people expert to learn from attending? What do you think?
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