Yahoo! Launches Redesigned Website

Author: Dan Reyes
Published: February 21, 2013 at 9:07 am

Yahoo! has launched the company's own redesigned website, as it introduces new features similar to that of Facebook, according to a Reuters report.

In a company blog, Yahoo! CEO Marissa Mayer said "Designed to be more intuitive and personal, the new Yahoo! experience is all about your interests and preferences. Since streams of information have become the paradigm of choice on the web, we're introducing a newsfeed with infinite scroll, letting you experience a virtually endless feed of news articles. Whether you're a sports fanatic or entertainment buff, you can easily customize your news feed to your interests."

Mayer went on further to say "Because you come to Yahoo! everyday for must-know information, we've also introduced newly designed applications. From your local weather forecast to Facebook friends' birthdays, you'll always have the information you need. We've also refreshed some of what you love most — including our Yahoo! editorial features, and the daily snapshot into popular trending web searches."

Other upcoming changes on the new Yahoo! site will include a more streamlined mobile version of Yahoo's Internet shop, which will be rolled out soon, as well as a new version of Yahoo! Mail.

Yahoo! users can now also filter their newsfeeds, view the latest Flickr photos, quickly navigate the site from top to bottom, customize their Yahoo! applications, and swipe and share their favorite content from Yahoo! to their friends on their iOS and Android mobile devices.

Yahoo's revamped website will now also allow users to log in using their own Facebook ID, enabling them to gain access to content and information shared by their friends. For now the new Yahoo! website-look is only available in Yahoo's U.S. site. It's not known at this time when the roll out of the new site would be in other regions.

The question is, would Yahoo become as dominant as it once was before the Google era with its fresh, dynamic and more personalized website experience this time around? I guess we'll just have to wait and see what the consumers and netizens reactions would be on the new look and feel of the refreshed Yahoo! site.


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Article Author: Dan Reyes

Freelance technology writer, business news reporter, and social media blogger. Follow me:

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