Youth Blog Less as Companies Blog More

Reports of blogging’s death are greatly exaggerated to paraphrase Mark Twain’s famous note. Blogs Wane as the Young Drift To Sites Like Twitter in February in the New York Times continues to buzz the blogosphere. Youth, the Times pointed out, prefers “easy to use” social networks like Twitter, Facebook and Tumblr. Lack of blog readership was another common complaint. The Times article missed how much enterprise blogging, blogs created by companies, is growing. 

 “Like many other forms of media, blogging is evolving…” TopRankBlog’s Lee Odden stated on May 23rd. Previewing his BlogWorld Expo presentation entitled Dominate Your Niche with Social SEO & Blogging scheduled for today Odden’s post asks, "Is blogging still important?".

Enterprise Blogging and Social Networks
Companies, brands, products and not-for-profits use and like social networks. The immediacy of customer contact via social networks is hard to beat. Social networks are revolutionizing customer service. Gartner VP Michael Maoz selected “collaboration and community management” as the Top Customer Service Processes, 2008 to 2011*.

Social networks have at least one enterprise problem. The first beneficiary of social network marketing is the social network platform being used.  Content on social networks creates listings, sometimes called "juice", for platforms such as Twitter and Facebook. Social networks are powerful in Internet marketing and will become more so. The Internet we live in now rewards SCALE so the big are becoming giants.

Search Engine Marketing's (SEM's) requirements for unique, well linked, viral content will continue to increase enterprise blogging as eMarketer.com’s chart at the top of this post shows. Company blogging will grow because:

• Blog content plays well with search engines creating keyword listings, traffic and sales
• Blogs are easy for marketing teams to create and maintain
• Blogs don’t require extensive Information Technology (IT) support
• Blogs tells stories better than short form micro-blogging

About this article

Article Author: Martin Smith

Profile picture is from Martin's Ride, my 2010 bicycle ride across America to raise money and awareness for cancer research. Martin's Ride was a Bucket List dream and an amazing, magical, hard journey. Prior to the hardest bicycle ride of my life I was a Director of E-Commerce. …

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Article Tags

blogging, enterprise, marketing, search engine marketing, search engine optimization, SEM, SEO, social networks,

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