Big Lead Sports Is Changing The Digital Sports Game
In the world of the internet, social media, and fast-paced breaking news, many people go to their local news station or paper, a major TV network or search engine's page for what they feel to be the best source of true information.
But what about an independent site, those thousands of smaller blogs and news sites that service a niche or cover a college or high school, or provide the latest fantasy information?
They are not driven by a large media company, like a Yahoo or an ESPN or a CBS, but can provide some of the most detailed information for a wide variety of subjects, each serving a very passionate and loyal fan base. In the past those indy sites would have trouble existing and generating the right amount of traffic to grow, or attract brands who would put advertising dollars and programs behind them to make them more financially viable. Brands would also have trouble finding ways to reach a particular audience...fantasy baseball, or avid basketball fans, or fans for a particular college...without having to take on large dollars and sponsorship for other areas on a larger site as well. it was a failing business opportunity for all concerned
Into that mix, with a solution of how to marry brands and the best independent voices on the web came Fantasy Sports Ventures, or as it is now known as Big Lead Sports.
Just over four years old, Big Lead Sports, is now one of the world's most visited websites sites, with over 18.5 million visits a month, according to recent numbers put out by Comscore. The BLS network has established a platform of almost 500 independent blogs, writers, experts and social media, and is led by the mega-news site The Big Lead, run by founder Jason McIntyre. Overall the site offers up the best indy voices on the web in one place, whether it is a fantasy baseball site like baseballhq.com (run by sabermetrics king Ron Shandler), football news sites like The Huddle or KFFL.com, basketball news like HoopsHype, or any one of hundreds dedicated to everything from Notre Dame football to Clemson basketball to golf, NASCAR and soccer. It is a site that gives independent writers both their own voice, and a professional way to aggregate their business and promotional work under one umbrella.Continued on the next page