Big Names, Big Platform Could Lead To Digital Success For TXNSports.com
Keeping track of a celebrity’s digital assets can be very tricky these days. As talent moves from movie to TV to radio to broadcast, the dilution of value in social media can happen very quickly. Many times those rights were an afterthought, thrown into a deal because they did not have great value, or more importantly, the value that was perceived was actually less than what was real. Even today, many big names understand that their social and digital media platforms have value, but hat value is hard to grasp unless you are involved in a scandal or have a constant flow of information benefiting a partner.
There is not much differentiation in sports or broadcasting as well. Athletes, current and former, are told that they have to have a “social media presence” to reach their fans and maybe make some extra cash, but few understand the what or the how that will make them successful. Many operate in a silo with little cross pollination from their teams or partners and often end up wasting time and effort even with a large following. It is fun, but is it worthwhile?
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One group this week has sought to answer those questions for a wide swath of popular former athletes. The company is 16W Marketing, headed by Frank Vuono, and on Wednesday they launched TXNSPORTS.com, a rollup of all the digital marketing assets of some of the biggest names in sports broadcasting …Cris Collinsworth, Boomer Esiason, Nick Faldo, Howie Long, Cal Ripken Jr. and Phil Simms…to provide unique access, insight and analysis from around the world of sports. The group will also partner with Big Lead Sports, the leading independent digital sports company with more than 19 million users, for a launch event on April 25 previewing the NFL Draft. Vuono amd BLS head Chris Russo are longtime colleagues from their days at the National Football League, and the launch event will marry some smart voices with very independent thoughts with the site where Indy thoughts are heard every day.