How TaylorMade Celebrates Benchmarks
This has easily been one of the most unique seasons on the PGA Tour in a while. For only the second time in Tour history were all 4 majors winners 1st time major winners and let's not forget not only was Keegan Bradley a first time winner it was his first time playing in a major. He was also the first player to win a major using the all to controversial long putter. During regular season wins on Tour it was the year of rookie domination. With 8 rookie winners and 12 first time winners it was definitely a groundbreaking season. Let's not forget about some of the equipment stories though.
Yesterday TaylorMade made it's mark in history selling their 1,000,000 white metalwood. They even tracked the design, manufacturing, shipping and special delivery of this club for everyone to watch. The special delivery included having top ranked TaylorMade staffer Dustin Johnson disguise as a FedEx deliveryman. Not only did that lucky customer receive his original order for an R11 driver he is also now the proud owner of a gold-plated R11 replica and of course bragging right that Dustin Johnson deliver the club to his doorstep.
Why all the buzz surrounding their white metalwoods? Ever since the R11 hit the golf market back in February it hasn't been short on buzz. With a slew of marketing campaigns and praise from fans the R11 was easily the most coveted driver of the season. In a little under 7 months they were able to sell 1 million drivers, fairway woods and hybrids. Let's not forget about the Burner SuperFast 2.0 the other white driver from TaylorMade. But the R11 sure did overshadow any other driver. Even on Tour it was the #1 driver in the field at all 4 majors. TaylorMade staffer Darren Clarke used his R11 to lock in his victory at The Open.
While TaylorMade may have not been the inventors of the white clubhead they will certainly be remembers as the trendsetter. While the R11 and their other white metalwoods aren't only known for their distinctive looks they also set the standard in adjustability. The R11 driver can be customized for any shot a golfer wants with an unprecedented 48 possible settings from sole plate adjustment to moveable weights.
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