Lance Armstrong’s Chance to Save His Reputation - Page 2
4. Contrition – What Armstrong says is important; How he says it will determine if anyone believes him. Contrition is most effectively expressed by tone, body language and eye contact. All three elements should naturally flow from Armstrong if he is to be convincing.
5. Looking forward – Armstrong, after providing a full account of what happened and why, should explain in detail what he will be doing going forward and how he will regain the public’s trust. His damaged reputation hurts the good efforts of Livestrong and any other meaningful projects on which has advocated or will advocate in the future. We live in a remarkably forgiving society. Armstrong has an opportunity to rebuild his reputation and to again be both an opinion leader and an agent for positive social change.
The Armstrong interview, titled “Oprah and Lance Armstrong: The World Exclusive” will air in two parts on Winfrey’s OWN network. Part one will be Thursday at 9 p.m. and part two will air Friday at 9 p.m.