The NFL's "Crucial Catch": Real Men Wear Pink for Breast Cancer Awareness Month
The NFL will join the legions of organizations wearing pink this October for National Breast Cancer Awareness Month.
The campaign, "A Crucial Catch: Annual Screening Saves Lives," aims to bring awareness to women 40 and older about the importance of having an annual mammogram.
Throughout the month of October, NFL Breast Cancer Awareness games will be splashed with pink. Game balls and merchandise used during the games will be signed and auctioned off at NFL/Auction.com to benefit the American Cancer Society.
Items featured include:
- Game balls with pink ribbon decals used for every down
- Players wearing pink cleats, wristbands, gloves, chin straps, sideline caps, helmet decals, eye shield decals, captains' patches, sideline towels and quarterback towels
- Pink coins used for the coin toss
- Pink sideline caps for coaches and sideline personnel and pink ribbon pins for coaches and team executives
- Officials wearing caps with pink ribbons, pink wristbands and pins and using pink whistles
- On-field pink ribbon stencils and A Crucial Catch wall banners
- Pink goal-post padding in end zones
- A Crucial Catch pink glow necklaces for all fans attending the Bears-Giants game on October 3rd
According to the website BreastCancer.org, and estimated 39,840 women in the U.S. will die from breast cancer this year. A decrease in the number of annual deaths since 1991 has been attributed to treatment advances, earlier detection through screening and increased awareness.
Fans may visit www.NFL.com/pink to learn more about the campaign.
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