How Google will Remember This Year's Top Olympic Athletes [INFOGRAPHIC]

Author: Geoff Simon
Published: August 16, 2012 at 10:26 am


How will the world remember Michael Phelps, Gabby Douglas and Ryan Lochte as Olympic athletes? 

Only time will tell, but if you want a barometer of how they might be seen in the public eye, Google is a good place to start.  By looking at the Google results for the three U.S. Olympians, BrandYourself produced an amusing infographic that shows what appears prominently in Google when you type in each Olympians name.

The sentiment of the articles and the position of them are telling signs of how relevant Google thinks these results are. Do they accurately reflect the sentiment for these athletes? Well you can decide that yourself. 

For Michael Phelps, will he be remembered for his record-breaking number of Gold medals, hard work or for being a bong toking lazy swimmer?  I think most would agree that a little indiscretion can be forgiven, especially those with kids who know that even if you do everything 'right', mistakes still happen and what's important is what was learned.

This seems to reflect the sentiment from the Google results as well, with the first instance of his little 'bong pic' all the way at result #18, which is at the bottom of the second page, and the next instance at result #32, well past the second page, which is where around 95% of people stop looking.

For a link to complete infographic click here.


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Article Author: Geoff Simon

Geoff Simon is currently the owner/operator of Simon Search Marketing, a small search marketing firm in Los Angeles, CA. Previously Geoff worked in a content optimization, search analyst role at Disney Interactive Media Group, Intermark Group and G2 Direct & Digital. …

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