Olympics? There’s An App For That
The Olympic digital landscape will be dominated by the very impressive apps offered up by the rights holders and those organizations closely ties to the International Olympic Committee or the governing bodies of the host nation or some of the more tech-savvy countries like the United States, Australia or Canada. If there are fans looking to engage online, then there is an app for you.
Those who subscribe to CNBC and MSNBC in the United States will be able to download NBC Olympics Live Extra, which will be the ultimate companion to what is going on in London and what consumers will be watching on their primary screen. The app will have hours of archived video, interviews, stats, branded content and exclusive opportunities for fans to get even more of a feel for the Games than just watching the feeds the network will be offering. NBC will also work with twitter to aggregate key feeds and information so that the social flow of the consumer at any time can be customized to their interests, which will include breaking news, results and updates on things such as weather and injuries.
One of the other major rights holders for the Games is the BBC, who has created their own commercial free app which can also be customized by event. It too will have a great amount of content from behind the scenes, concentrating on the athletes of the UK and the goings-on around the host city.
Perhaps the great broadcast compromise app will be offered by CTV of Canada…also as a rights holder, CTVOlympics.ca will give fans a look at how Canadian athletes are doing with a strong mix of commentary by both the BBC and the “World Feed” the IOC will offer up. Their “On-Demand” features will give fans the opportunity to customize updates and viewing in the mobile space as well.Continued on the next page