Kraft Stove Top Stuffing Mix: The Un-Potato Contest

Entry Information

Bloggers… Are you ready for the un-potato fest?

Are you ready to show that STOVE TOP Everyday Stuffing Mix “tops” the potato?

STOVE TOP Everyday Stuffing Mix is challenging families to escape the same old, boring potato routine through a contest held by Technorati Media–you could win a $100 American Express gift card.

What We Want You to Write About

We're inviting the blogosphere to participate in a contest to create humorous posts about how potatoes are a boring alternative to STOVE TOP Everyday Stuffing Mix.

By providing creative, funny and memorable content that takes a jab at potatoes as “boring,” we want to encourage families to consider STOVE TOP Stuffing Mix as an everyday and easy-to-make side dish alternative to instant potatoes. STOVE TOP Stuffing Mix is so "un-boring" it's the "un-potato!"

With its everyday meal appeal, delicious taste and easy prep, STOVE TOP Everyday Stuffing Mix is the perfect side dish solution that complements meat and vegetables alike. Each serving from the convenient STOVE TOP Everyday Stuffing Mix flex canister takes just two minutes to prepare in the microwave -- no extra pots or dishes to wash. The STOVE TOP Everyday Stuffing Mix canister is re-sealable, so you can make as little or as much as you need, as quickly as you need it.

Examples

An image and story of talk show host potato that has put its guests to sleep.

An image and story of a potato totally underdressed in it’s plain old skin for an event.

Showcase kids talking about how boring potatoes are and how they love STOVE TOP Stuffing Mix.

Showcase how potatoes don’t cut it – they’re so worthless to eat – doorstoppers, brick-fixes (spoof on home entertainment show sponsored by Stove Top)

Seriously, the more creative your posts and images are (as well as appropriate and non-offensive) the better! If it helps, think of the type of humor found in The Onion (http://www.theonion.com) and incorporate that style of comedy into your story.

All you need is your sense of humor (and we know bloggers have the best sense of humor in the world)!

Post Requirements For Contest

At least 200 words with your “story” about the STOVE TOP Stuffing Mix being the “HERO” over the BORING POTATO.

At least one image and/or video about your BORING POTATO or STOVE TOP Stuffing Mix.

Include An outbound link to: http://www.facebook.com/stovetop?sk=app_172727006112120 – mentioning the STOVE TOP Stuffing Mix campaign.

Include the following tag in your post - #unpotatofest

Post a minimum of one Facebook update, a tweet, or an upload to YouTube (if applicable) to promote your post.

Video stories about your potato or STOVE TOP stuffing as the “hero” are highly encouraged, though not required.

Submit your entry by 5/15/11 at: http://bit.ly/fX9q1c

Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN THE CONTEST (“CONTEST”)

Entry into this Contest constitutes your acceptance of these Official Rules.

CONTEST ENTRY DATES

12:00AM PST, Sunday, April 11, 2011 – 12:00AM PST, Sunday, May 15, 2011

WHO MAY ENTER

Contest is only open to U.S. legal residents who submit their entry to the form at: http://bit.ly/fX9q1c. Entrants subject to all notices posted online including but not limited to Privacy Policy and Terms of Use. Employees and their immediate families (spouse, parent, child, sibling and their respective spouses, regardless of where they reside) or those living in the same household (whether or not related) of Technorati Media (“Sponsor”), and their respective parents, affiliates, subsidiaries, prize suppliers, distributors and advertising and promotion agencies (collectively, “Contest Parties”) are not eligible to enter or win. Contestants may need to provide proof of residency upon request.

CONTEST OBJECTIVE

For bloggers to post their own original, humorous stories, images and videos for Kraft Stove Top Stuffing “The Un-Potato” campaign.

CONTEST ENTRY

To enter, follow directions as outlined above. All entries must be received by date and time outlined in the Official Rules. For purposes of these Official Rules, “receipt” of Entry occurs when Sponsor records the Entry information resulting from contestants’ entry being submitted to the form. Any automated computer receipt (such as one confirming delivery of email) does not constitute proof of actual receipt by Sponsor for purposes of these Official Rules.

Entry must be the original work of the contestant, may not have been previously published, may not have won previous awards, must not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person and must not violate any law. Sponsor reserves the right to disqualify any Entry for any reason, in its sole and absolute discretion. Odds of winning depend upon number of entries received.

JUDGING

All Entries will be judged based on Technorati Media’s determination of cleverness, wittiness and humor. The top 4 Entries will be declared the Contest winners (“Winner”). TIES: In event of a tie, Winners will be determined based on the judges’ discretion. Judges’ decisions are final and binding.

WINNER NOTIFICATION

Winner(s) will be determined after the Contest’s end date and will be notified by email. Winner(s) will be required to provide mailing address which will be used to fulfill the prize. At the discretion of the Sponsor, Winner may be disqualified for any of the following reasons: if charged with or convicted of a felony or misdemeanor, is not eligible based on the eligibility requirements set forth above, or if delinquent on a government ordered payment, such as, but not limited to: child support, spousal support, alimony, tax payments, etc. In the event it is determined that the Winner has not complied with these Official Rules, has failed to execute and return any required documents within the specified time period, has made false statements or a prize notification is returned as undeliverable, then the Winner will be disqualified and at Sponsor’s sole discretion, the Entry with the next highest score may then be declared the alternate Winner.

PRIZE & APPROXIMATE RETAIL VALUE (“ARV”)

1 of 4 American Express Gift Cards valued at $100 each. Winner is solely responsible for all expenses, costs or fees associated with transportation and acceptance and/or use of the prize not specified herein as being awarded, including without limitation, any and all taxes (if any). Winner is not a recipient of a prize until s/he has been verified as the Winner by the Sponsor or judges. Upon fulfilling prize, Sponsor will be deemed to have awarded the prize to the Winner and such Winner assumes full responsibility for the prize. All prize details are at Sponsor’s sole discretion.

Entrants acknowledge that transportation, if applicable, is not included in the prize and that any events are beyond the control of the Sponsor and are subject to being rescheduled, modified or canceled. In that event, the Sponsor reserves the right to, at its discretion, reschedule the Contest, entry and/or end dates, modify the entry procedures, cancel the Contest, or cancel the awarding of ticket(s). Prize(s) are not redeemable for cash.

GENERAL CONDITIONS

Winning constitutes permission (except where prohibited by law) to use Winner’s name, images, hometown, likeness, prize won, and photograph (all at Sponsor’s discretion) for future advertising, publicity in any and all media now or hereafter devised throughout the world in perpetuity, without additional compensation, notification or permission. Contest Parties and their respective officers, directors, agents, representatives, and employees (collectively, “Released Parties”) are not responsible for lost, late, misdirected, damaged, stolen, altered, garbled, incorrect, incomplete or delayed Entries; all of which will be void. Released Parties are also not responsible for problems related to technical malfunctions of electronic equipment, computer online systems, servers, or providers, computer hardware or software failures, phone lines, failure of any Entry to be received by Sponsor on account of technical problems, traffic, congestion on the internet or the website, or for any other technical problems including telecommunication, miscommunication or failure, and failed, lost, delayed, incomplete, garbled, or misdirected communications which may limit a contestant’s ability to participate in this Contest. Released Parties are not responsible for any other errors or malfunctions of any kind, whether network, printing, typographical, human or otherwise relating to or in connection with the Contest, including, without limitation, errors or malfunctions with may occur in connection with the administration of the Contest, the processing or judging of Entries, the announcement of the prize or in any Contest-related materials. Mass entries generated by a script, macro or use of automated devices will be disqualified. Sponsor reserves the right to modify, suspend or terminate the Contest in the event it becomes infected by a computer virus or is otherwise technically impaired, and to cancel or suspend the Contest in its entirety should tampering, unauthorized intervention, fraud, technical failures or other causes corrupt the administration, security, fairness, integrity or proper play of the Contest and, if terminated, at Sponsor’s discretion, determine the Winner using all non-suspect, eligible entries received up to time of cancellation using the judging procedure outlined above. In the event of a dispute regarding entries received from multiple users having the same email account, the authorized subscriber of the email account at the time of Entry will be deemed to be the contestant and must comply with these Official Rules. Authorized subscriber is the natural person who is assigned the email address by the Internet Service Provider (ISP), online service provider, or other organization responsible for assigning email addresses. Sponsor reserves the right at its sole discretion to disqualify any individual (and void his/her Entries)) it finds to be tampering with the Entry process or the operation of this Contest or website, intending to annoy, abuse, threaten or harass any other contestant, Sponsor, or any of its representatives or to otherwise be acting in violation of these Official Rules. CAUTION: Any attempt by a contestant to deliberately damage any website or undermine the legitimate operations of the Contest is a violation of criminal and civil laws. Should such an attempt be made, the Sponsor reserves the right to seek damages from any such contestant to the fullest extent permitted by the law and to disqualify such contestant from the Contest.

ASSIGNMENT OF RIGHTS

Entrant hereby acknowledges that Entry and all other materials of every kind whatsoever created by contestant relating to the Contest (collectively, the “Work”) are a “work made for hire” (as that term is used in the United States Copyright Act) for Sponsor, and assigns to Sponsor (or, if any applicable law prohibits or restricts such assignment, contestant hereby grants to Sponsor an irrevocable, perpetual, royalty-free, transferable license of) limited right, title and interest in and to such Work, including, without limitation, all rights of every kind and nature (whether now known or hereafter devised, including all copyrights therein and thereto and all renewals and extensions thereof), throughout the universe, in perpetuity, for all purposes, in any and all media, whether now known or hereafter devised. By submitting an Entry, Contestant acknowledges and agrees that Sponsor may obtain many submissions under this Contest and that such entries may be similar or identical in theme, idea, format or other respects to others submitted under this Contest and/or other contests staged and/or sponsored by the Sponsor, and waive any and all claims contestant may have had, may have, and/or may have in the future, that any composition, design, video and/or other works accepted, reviewed and/or used by the Sponsor (or its respective designees) may be similar to his/her Entry. Contestant acknowledges and agrees that the Sponsor does not have now, nor shall any of them have in the future, any duty or liability, direct or indirect, vicarious, contributory, or otherwise, with respect to the infringement or protection of any copyright in and to contestant’s Entry.

MISCELLANEOUS CONDITIONS

Failure to comply with these Official Rules may result in disqualification from the Contest. Sponsor reserves the right to permanently disqualify any person it believes has intentionally violated these Official Rules. Contest subject to all federal, state and local laws and regulations. Void where prohibited by law.

RELEASES

By entering in this Contest, contestants agree to Sponsor’s use of their personal information for both online and offline direct marketing purposes. For details and to opt-out, visit Sponsor’s Privacy Policy at http://technorati.com/privacy-policy.

ARBITRATION & CHOICE OF LAW

Except where prohibited by law, as a condition of participating in this Contest, Contestant agrees that (1) any and all disputes and causes of action arising out of or connected with this Contest, or any prizes awarded, shall be resolved individually, without resort to any form of class action lawsuit, and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at the AAA regional office nearest the contestant; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will contestant be permitted to obtain awards for, and contestant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys’ fees, other than contestant’s actual out-of-pocket expenses (i.e., costs associated with entering this Contest), and contestant (or, if an eligible minor, his/her parent or legal guardian) further waives all rights to have damages multiplied or increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of contestants and Sponsor in connection with this Contest, shall be governed by, and construed in accordance with, the substantive laws of the State of California, USA without regard to California choice of law rules.

WINNERS LIST

Winner(s) will be announced on Technorati Media.

JUDGING

A total of (4) Winners will be selected by the Technorati Editorial Team, based upon the following: meeting the contest guidelines, creativity, humor and social engagement with their readership. Winners will be announced on the Technorati site and individuals will be contacted directly by Technorati Media.

SPONSOR

Technorati Media, 360 Post St. Suite 1100, San Francisco, CA 94108