Study: 76% eCommerce execs feel website experience impacts brand perception

Study: 76% eCommerce execs feel website experience impacts brand perception

“How can we deliver an optimized online experience for end users that establishes trust in our brand and strengthens customer loyalty?”, Peer1 Hosting’s new blog post asks. In today’s social-enabled world, brand identity and sentiment are hot topics with marketers. And with more retail transactions  moving online as consumers embrace mobile and online shopping, website presence has never been more important.

With rapid eCommerce growth around the world, many e-retailers have realized the power of a high-performing website that delivers fast response times, quick page loads and ease of use for shoppers. Peer1 released a new survey of eCommerce decision makers in the U.S., UK and Canada that aims to provide further insight into what matters most to marketers.

Nearly half (49 percent) attribute higher year-on-year conversion rates to investments in web design. Peer1 found that 76 percent of eCommerce decision makers in the regions surveyed believe website experience directly impacts their brand’s public perception. With that in mind, 33 percent say they will invest in web design and 29 percent in the overall user experience to achieve higher conversion rates in 2014.

Here’s the full survey findings.

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