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1. They make you look small 2. They make you look desperate 3. They don’t work 4. They are a budget waster and if they are free see #5 5. They are a time waster 6. They turn customer off 7. They are nothing more than a short term band aid if they work 8. They break trust with your clients/prospects 9.

One of fiction’s finest marketing minds, The Cheshire Cat, once told Alice in Wonderland something all business owners and marketers should remember: “If you don’t care where you are going, it doesn’t make a difference which path you take.” For businesses bent upon success, it does matter which path you take.

I have a confession: I am f*cking sick of the “What’s the ROI of web 2.0 or social media” debate. Not that I don’t think we shouldn’t talk about it - we should - but I’m sick of convincing everyone that there is one at all. If done correctly, you will see a return on investment.

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Saw loads of these on the street this morning. If I hadn’t known Wispas were back already, I would now! Not sure I’d want to advertise on dirty pavements but it’s certainly different and for the right product and brands I’d say it’s a winner.

by Brian Basch The best ways to guide visitors to your site is the PPC advertising (pay per click). PPC methods can be a key to more sales and improved business if used correctly. That is why many service providers and other business use PPC campaigns to reach their potential, target audience effectively and inexpensively.

It is said that the business which invented \”pay for performance\” or \”pay per click\” as it\’s now known, was Overture, subsequently taken over by Yahoo. The company realised that shopping online was the future of the retail industry and that online advertising was going to increase exponentially.

It is said that the business which invented “pay for performance” or “pay per click” as it’s now known, was Overture, subsequently taken over by Yahoo. The company realised that shopping online was the future of the retail industry and that online advertising was going to increase exponentially.

by Marenda A lot of people let search engines do all of the work for them in terms of traffic. If you have a website, you almost certainly have some content on it (at least I hope you do!). Generally speaking, this content will include articles. Your website is ranked by search engines based on this content.

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