hyper local

Welcome to the ' hyper-local' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with ' hyper-local'.

Latest blogosphere posts tagged “ hyper local”

• How The Long Tail and Hyper Local Content Will Punch a Hole Through the Competition

  
  Real Estate Investing For Real | A BiggerPockets Investment Property Blog — Authority: 432
  Some of you have heard the terms Hyper Local and Long Tail before.  There’s actually a book ( The Long Tail by Chris Anderson, editor of Wired Magazine) written about niche marketing back in 2006.  I decided to focus on this topic because I don’t think it’s something that is readily understood by many ...
  13 hours ago

• ILM:09: Keynote from Yelp COO Geoff Donaker

  
  Local Onliner — Authority: 421
  Yelp has taken a counter-intuitive approach by taking a slow and expensive city by city rollout approach – and has apparently succeeded as it attracts 26 million unique visitors per month, up 40 percent from last year, and has planted community managers in 33 cities in the U.S. and abroad. Moreover, the site has ...
  2 days ago

• ILM:09: SMBs Benefit from More Competition to Google, Search Preferences

  
  Local Onliner — Authority: 421
  Yodle CEO Court Cunningham says that a major shift is occurring in SMB marketing as Google starts to give preference in rankings to merchant sites rather than to directory listings. “There are many, many more merchant sites” than there were a year ago, he noted on a panel at ILM:09 that also featured ...
  2 days ago

• ILM:09: Mapping for Online Success

  
  Kelsey Group Blogs — Authority: 502
  Mapping has become less about radius of where you are and more about what people define as local, how far people are willing to travel and the importance of certain events or locations in their community. While the advertising paradigm has focused on ZIP codes/postal codes, consumers identify more with neighborhoods ...
  6 days ago

• ILM:09 Personalization — Some of What You Want and Some of What You Need

  
  Kelsey Group Blogs — Authority: 502
  Neil Budde of DailyMe and Mike Orren of Pegasus News helped the ILM:09 audience understand what it takes to offer a truly customized news offering that is engaging and relevant. One of the key takeaways both Orren and Budde discussed was the idea that not everything can or should be customized on the news site. ...
  6 days ago

• ILM:09: Conversation with Yelp COO Geoff Donaker

  
  Kelsey Group Blogs — Authority: 502
  In a wide-ranging interview this afternoon at ILM:09, ILM Program Director and conference chair Matt Booth tried several times to pin the Yelp COO, Geoff Donaker to the mat. But the unflappable and diplomatic Donaker just wasn’t going to go there. Donaker spoke with surprising humility about Yelp’s phenomenal ...
  1 week ago

• ILM:09 Localizing the Portal

  
  Kelsey Group Blogs — Authority: 502
    Microsoft launched its new MSN Local preview site set to launch in 2010 Scott Moore and Cyrus Krohn announced on their “localizing the portal” panel at ILM:09 . MSN Local will leverage Microsoft assets like its 100 million U.S. MSN users, Bing, Hotmail, and its new partnership with NBC-U and Hearst ...
  1 week ago

• Straight line thinking stops here @ INSEAD

  
  SMLXL - Engagement Marketing and Communication principles from Alan Moore — Authority: 552
  Its planes, trains and automobiles as I travel to day to speak at the Web 2.0 symposium which takes place at INSEAD as from tomorrow. The topic: Inter-Organizational Learning and Competence Development: Web 2.0 Experiences and Trends From e-Learning to Web 2.0 • Technological and Pedagogical Trends & ...
  1 week ago

• 5 Tools to Help Automate Local Advertising

  
  learning.now — Authority: 684
  Promises of whiter teeth, IQ quizzes, and digital dancing people clutter online ads these days. At the same time, experts at future-of-journalism conferences are declaring that news will never again be solely supported by advertising. Neither one tells the full story of the present and future of online advertising for ...
  1 week ago

• Outside.in Scores $7 Million; Alliance Formed with CNN

  
  Kelsey Group Blogs — Authority: 502
  Outside.in , the blogger and hyperlocal news site aggregator, has scored $7 million in a new round of financing that includes CNN – a relationship that will include a content tie and that echoes MSNBC.com’s outright acquisition last summer of Everyblock . The company has raised in excess of $12 million, ...
  1 week ago

• Twitter Added to Citysearch SMB Profiles

  
  Local Onliner — Authority: 421
  Citysearch today became the first SMB site to integrate Twitter functionality into its claimed SMB profiles. The effort complements earlier efforts to integrate the SMB profiles with Facebook , and consumer social media options. Citysearch SVP of publishing Kara Nortman tell us the deal has been developed ...
  1 week ago

• Annenberg Summit for Community Sites Focuses on HyperLocal Commerce

  
  Kelsey Group Blogs — Authority: 502
  More than 110 hyperlocalites registered last Friday Dec. 4 at USC’s Annenberg School for Communications and Journalism to discuss not only hyperlocal journalism but sustainable hyperlocal commerce as well. The meeting, “Entrepreneurship and the Community Web, was convened by Annenberg’s Executive in Residence ...
  1 week ago

• Annenberg Summit for Community Sites Focuses on HyperLocal Commerce

  
  Local Onliner — Authority: 421
  More than 110 hyperlocalites registered last Friday Dec. 4 at USC’s Annenberg School for Communications and Journalism to discuss not only hyperlocal journalism but sustainable hyperlocal commerce as well. The meeting, “Entrepreneurship and the Community Web, was convened by Annenberg’s Executive in Residence ...
  1 week ago

• Willow Bay Talks About Huffington Post LA’s Launch

  
  Kelsey Group Blogs — Authority: 502
  The Huffington Post has branched out into local editions, and has just launched its fourth site: Los Angeles . Prior rollouts have occurred in Chicago, New York and Denver. Former ABC TV Correspondent Senior Editor  Willow Bay is running the LA site, with one additional editorial person. The local advertising ...
  1 week ago

• Willow Bay Talks About Huffington Post LA’s Launch

  
  Local Onliner — Authority: 421
  The Huffington Post has branched out into local editions, and has just launched its fourth site: Los Angeles . Prior rollouts have occurred in Chicago, New York and Denver. Former ABC TV Correspondent Senior Editor Willow Bay is running the LA site, with one additional editorial person. The local advertising ...
  1 week ago

• Facebook Ends Regional Classifications

  
  Local Onliner — Authority: 421
  Facebook has ended the classification of its members into regional networks (i.e. “Peter Krasilovsky, San Diego”). It cited the practice as being invasive to people’s privacy and obsolete besides, given its behind-the-scene geo-targeting and demo-targeting capabilities. In an open letter to Facebook’s ...
  2 weeks ago

• Forecast: Geotargeted display ads to reach $1.9 billion

  
  BizReport — Authority: 570
  With the rise of consumer mobility, including the use of mobile handsets as well as the increased use of laptop computers, marketers are looking for a more direct way to reaching consumers. Many have found that geographically targeting display ads is one of the best ways and a new forecast from BIA/Kelsey indicates ...
  2 weeks ago

• Introducing Schools and Neighborhood Places for your listings; first beta

  
  Latest News — Authority: 99
  Everyone knows that real estate is all about “location, location, location”. myRealPage has just made your listings more about location by adding School and Neighborhood Place information to each and every listing that is shown on your website; either through your listings, office listings or in search results. ...
  2 weeks ago

• Examiner.com’s Makeover: Deep Focus on Local/Vertical

  
  Local Onliner — Authority: 421
  Does it make any sense to build a national chain of city sites by hiring local editors, one by one? The answer is a resolute “no” according to Examiner.com CEO Rick Blair, who said he’d been there and done that when he was a top exec at AOL Digital City. Blair came on board to run the Denver-based company in ...
  2 weeks ago

• Boston.com: No More Keyword Sales, But Search is Leverageable

  
  Kelsey Group Blogs — Authority: 502
  Newspapers haven’t done too well with local search, despite efforts to leverage their potential mix of human editors and algorithms. But Boston.com made more of an effort than many others, launching a local search/directory effort in 2006. As chronicled by Nieman Lab , that effort started out on a promising note ...
  2 weeks ago

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