Ad Network

Welcome to the 'Ad Network' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'Ad Network'.

Latest blogosphere posts tagged “Ad Network”

• Media Agencies and Advertisers Select the AdSide Ad Network to Run Pay Per Click Campaigns across Premium Content Sites

  
  Ad Operations Online — Authority: 483
  Advertisers See Success with Premium Ad NetworkRun Campaigns for Online Education, Insurance, and Financial Services ProductsNEW YORK – AdSide, a premium pay-per-click ad network, announced that more ad agencies and advertisers have partnered with AdSide to buy cost-per-click text ads across premium content ...
  1 day ago

• InterCLICK Taps Markets For $12 Million; Pres Katz Says Ad Network Model Is Validated

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 476
  Fresh from its move to the NASDAQ, InterCLICK announced that it has succesfully placed "2,875,000 shares of common stock to a select group of institutional investors." Given the sale price of $4.50 share, InterCLICK now has a cool $12 million in net proceeds to play with. Acquisitions? More tech? Feet on the [...]
  1 day ago

• ScanScout Partnering Like Maniacs; VideoEgg Tying To Offline With ComScore; MIG In The News

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 476
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Partners Swarm ScanScoutIn a release, video ad network ScanScout said its partnering with a gaggle of "premium" brands including Warner Brothers, Warner Music and Marvel Comics to provide its video ad network services. Read the release. On ...
  2 days ago

• Will World Cup 2010 see mobile advertising explosion?

  
  GoMo News — Authority: 512
  Mobile ad network InMobi is today claiming to be the largest mobile advertiser currently operating in South Africa - with over 650 million mobile ad requests served per month. The network also revealed its plans to use the Foootball World Cup 2010 as a platform to massively boost mobile advertising (and its own ...
  2 days ago

• Yahoo! Introduces Ad Interest Manager

  
  Ad Operations Online — Authority: 483
  Provides Consumers with Greater Transparency and Control over Their Online Advertising ExperienceWASHINGTON – Yahoo! Inc. (NASDAQ:YHOO) released a beta version of a new consumer tool called Ad Interest Manager, which takes transparency in online advertising to a new level for building user trust. Ad Interest Manager ...
  3 days ago

• AdMeld Moves to Maximize Mobile Ad Revenues for Premium Publishers

  
  Ad Operations Online — Authority: 483
  Introduces Industry’s First Ad Network Optimization Platform Supporting Both Web Display and Mobile Ad InventoryNEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it is integrating support for mobile ad inventory into its platform. The solution applies ...
  3 days ago

• CBS Has That Ad Exchange Feeling; DataXu On DSPs; Clickable Clicking; PubMatic Reading TVGuide.com

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 476
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.CBS Lovin Ad ExchangesAd Ages Michael Learmonth breaks the supposed bad news for ad networks that CBS Interactive is showing the door to arbitrage in hopes of boosting direct ad sales, eliminating channel conflict and getting control of their ...
  3 days ago

• AdShuffle Serving Ads For Publishers And Advertisers Says CEO Buell

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 476
  Ruben Buell is CEO of AdShuffle.AdExchanger.com: How has AdShuffle evolved since its inception?  What opportunities is AdShuffle seeing today that it didnt see when AdShuffle began in 2005?RB: AdShuffle started out as a real-time ad serving solution for publishers in 2005 and has grown into a fully integrated ...
  4 days ago

• CPM Is History Says Koretz; Yahoo! Display Up; More Search And Display; AdReady Gets New CEO; PubMatic On Tiger Woods Yield

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 476
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Thumbs Down On CPMsLightening rod, David Koretz (AdExchanger.com Q&A), takes a less controversial position than usual and says that the CPM is dead save for a few large sites (WSJ, NY Times, etal.) which can still provide a unique ...
  4 days ago

• Kitara Media Welcomes DMX Publishers

  
  Ad Operations Online — Authority: 483
  ST. THOMAS, U.S. Virgin Islands – Kitara Media invites Right Media DMX publishers to join the Kitara Media Publisher eXchange and enjoy superior benefits never offered by DMX including reward and referral points.Publishers will experience superior service and solutions enabling them to monetize their entire ...
  1 week ago

• Adgregate Markets Moves Into Mobile Display eCommerce

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 476
  Henry Wong is CEO of Adgregate Markets, a transactional performance ad network and technology company. The company announced today that it ran its first mobile commerce campaign with NBC Universal using its ShopAds technology. Read the release.Generally speaking, when do you think mobile display advertising reaches ...
  1 week ago

• AdMeld Doubles Client Base since June, Opens New NY Headquarters to Better Serve Publishers

  
  Ad Operations Online — Authority: 483
  Client Wins Include AccuWeather.com, Answers.com, Billboard.com, Daily Kos, Hearst Television, New York Post and Time Out New YorkNEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it has doubled the size of its client base since June, additions include ...
  1 week ago

• Rocket Fuel-s With $2.85 Million; P Is For Picard And Privacy; Nielsen Reports “Time Spent” Increasing Online

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 476
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Fuel For The RocketRocket Fuel has raised $2.85 million more in cash from "existing investor Mohr Davidow Ventures, with participation from other backers and company executives" according to Joseph Tartakoff of PaidContent. Read more. To ...
  1 week ago

• Tremor Media Partners with DoubleVerify

  
  NYConvergence - A digest of New York, New Jersey, and Connecticut digital media technology news — Authority: 569
  Tremor Media , a video ad network based in New York, has partnered with digital media-verification company DoubleVerify , also based in the city. Tremor will use  DoubleVerifys technology for increased accountability and transparency of video ad campaigns.   MediaPost Previous: > Tremor Media Closes ...
  1 week ago

• Transparency Versus Control: Which Matters More in Network Buys?

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 476
  "Networking" is a new column focused on the evolving roles of networks in online advertising.Todays column is written by Alan Schanzer, Chief Strategy Officer of Undertone Networks.Over the last several months there have been numerous reports about fraud impacting all facets of the online advertising industry – ...
  1 week ago

• Magazines Get Digital; Ad Spend Looking Up at WPP, Publicis, ; Tremor Media Is DoubleVerified

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 476
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.Mags Getting DigitalStaci Kramer of PaidContent reports that five magazine publishers have made it official: theyre going after the e-reader market with open standards for the "technology, advertising and digital sales." The five pubs - ...
  1 week ago

• 5 Tools to Help Automate Local Advertising

  
  learning.now — Authority: 671
  Promises of whiter teeth, IQ quizzes, and digital dancing people clutter online ads these days. At the same time, experts at future-of-journalism conferences are declaring that news will never again be solely supported by advertising. Neither one tells the full story of the present and future of online advertising for ...
  1 week ago

• Australian Publishers Looking To Retarget With Exchanges Says Funbox VP Childs-Eddy

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 476
  John Childs-Eddy is VP of Business Development at Australian direct response ad network, Funbox.AdExchanger.com: How is the Australian ad network business different than ad network businesses in other parts of the world?JCE: Its far less fragmented. The Australian market is essentially controlled by an oligopoly of a ...
  1 week ago

• NBC Bought By Comcast; IAB’s Rothenberg Talks Exchanges; Khan Says AOL To Pull Premium From Advertising.com

  
  Adexchanger.com: Digital Media Optimization News and Discussion — Authority: 476
  Heres todays AdExchanger.com news round-up... Want it by email? Sign-up here.
  2 weeks ago

• LiveRail Manages Multiple Video Ad Sources for PBS & Other Publishers

  
  Beet.TV — Authority: 619
  LiveRail is helping publishers manage an increasing variety source of video advertising. Last month, we spoke the companys Chief Operating Officer Michael Molesky about the companys work with publishers and networks. The company released a new version of its platform in November, he said. The San Francisco-based ...
  2 weeks ago

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