AdAge

Welcome to the 'AdAge' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'AdAge'.

Latest blogosphere posts tagged “AdAge”

• Social media etiquette for brands

  
  Snoo.ws — Authority: 132
  When brands aggregate content for blogs, websites or campaigns they turn to crowdsourced or user-generated content (UGC) to fill space. What they may not have anticipated is the question of ownership and rights in a space that is generally considered open and sharing. “Fortunately or unfortunately the internet ...
  6 hours ago

• 7239: The Marcus Graham Project Explained.

  
  MultiCultClassics — Authority: 137
  Advertising Age presents a nice video featuring Lincoln Stephens discussing The Marcus Graham Project. Eddie Murphy’s Long-Term Effect on Ad Agency Diversity Story of Dallas’ Marcus Graham Project NEW YORK (AdAge.com) — How is Eddie Murphy playing a role in a new push to diversify ad agencies? Former ...
  3 days ago

• Hyundai wins Advertising Age Marketer of the Year award

  
  Autoblog — Authority: 787
  Filed under: Car Buying , Sedan , Marketing/Advertising , Hyundai , Luxury , South Korea Hyundai Genesis Sedan - Click above for high-res image gallery Allow us to set the stage. The year was 2009, the month was February. The U.S. economy, which for months had been showing signs of springing a leak, ...
  5 days ago

• Nielsen Study in Ad Age: Confusion Abounds

  
  RKGBlog — Authority: 114
  Last week Ad Age published some research done by Nielsen suggesting that search played a small, indeed shrinking, role in online retail sales. According to Ad Age, the Nielsen study shows that less than 10% of retail sales came from search engines, and much of that was brand search. That left many people ...
  6 days ago

• Retailers and Search – Answering Some Questions

  
  Shop.org Blog — Authority: 417
  Last week, AdAge ran a story, Why Search May Not Click for Retailers .   Reactions to the story, which is based on a new study from Nielsen’s online division, have ranged from head-shaking to a quest for a deeper understanding.  To help retailers better understand these ideas, the Shop.org ...
  1 week ago

• Dewmockery

  
  RepMan — Authority: 464
  Imagine how bad life must be right now within the walls of a traditional advertising agency. Now imagine what it must be like inside the walls of a traditional advertising agency owned by a holding company. It has to be just brutal. Not only is the basic advertising model broken, but holding companies are ...
  1 week ago

• Hitting the marketing reset button

  
  Burst Media Company Blog — Authority: 413
  It’s a very good sign to see more chatter about the need for senior marketers to re-assert the strategic value of marketing inside organizations, which is the point of Scott Davis’s piece in Ad Age. It boils down to trust. Posted in Uncategorized Tagged: accountability, Ad Age, internet advertising, online ...
  1 week ago

• Sunday Night Football Commands Highest Ad Spot Fee

  
  Wall St. Cheat Sheet — Authority: 643
  Wonder what it costs to have your product or service attached to modern gladiators under stadium lights? Ad Age reports this year NBC’s Sunday Night Football took in an average $339,700 to capture a 30-second share of consumer attention ( -21.8% year-over-year). Other top eyeball magnets included Grey’s ...
  1 week ago

• What Your Beer Tells People About You

  
  Idea Drunk — Authority: 408
  I came across a fascinating study here from Ad Age that more or less confirms your prejudices about different beer brands.  Over 2,000 (American) beer drinkers were polled about their lifestyles. Now, it due to note that American pallets skew to favour lighter beers, but the lifestyle information that accompanies ...
  1 week ago

• 7221: Confessions Of An Advertising Industry.

  
  MultiCultClassics — Authority: 137
  Wanted to make one more quick point regarding Laurence Boschetto’s perspective. Boschetto opened with: “The intense, ongoing scrutiny our industry has undergone for insufficient diversity and inclusion has been well-documented — and warranted.” Add Boschetto to the growing list of leaders — including ...
  1 week ago

• Psychological Profiling Via Beer

  
  Popular Fidelity — Authority: 559
  I’ve decided that whatever you like says a lot about your personality.  From the type of pictures you take to your aptitudes in education , your personality is reflected in every decision you make.  If you give me a list of your favorite movies, I can tell you a lot about who you are.  With that in mind, ...
  1 week ago

• Ten Things Social Media CANT Do.

  
  Turkel Talks — Authority: 92
  B.L. Ochman of WhatsNextOnline.com , writing in AdAge , provides a healthy reminder for setting expectations: Despite the endless pronouncements about social media — often shortened to “social” or "SM" these days by consultants trying to sound like they know what they are talking about — the reality is ...
  1 week ago

• Finding The Happy Medium For Twitter…Howard yes, Johnson no…

  
  Sports Marketing and PR Roundup — Authority: 521
  The twitter debate with regard to athletes and celebrities rages on as to what is acceptable and helpful and what is detrimental and contrived, and what at the end of the day is actually the best mix for use in the social networking space. Much like other media that have launched…sports radio, blogs, ...
  1 week ago

• When it comes to creativity, many of the biggest ideas defied process.

  
  Gods of Advertising — Authority: 119
  Two peas in a pod? “Much of the Simpsons’ success can be traced to two main sources: an independence from network interference and a complete dedication to the writing…” -John Ortved, The Unauthorized History of the Simpsons The Simpsons TV show is the creative standard by which all comedy ...
  1 week ago

• 7214: White Power To The People.

  
  MultiCultClassics — Authority: 137
  Advertising Age presented Power Players 2009. With a few exceptions, it looks like White Power.
  1 week ago

• Ad Industry Innovator # 18: HL2

  
  Hitch: Connecting Marketing Innovators — Authority: 116
  I started getting to know HL2 in a recent ad agency search I conducted for a client in the Pacific Northwest.  Their clients include HTC, SBC, Microsoft, HR Block, ATT Wireless, Hotels.com There were a few different long chats with Don Low, one of the founding partners which gave me a lot of insight into this ...
  2 weeks ago

• Campbells Emphasizes Oodles of Noodles With New Campaign

  
  YumSugar — Authority: 653
  To commemorate the 75th anniversary of its celebrated chicken noodle soup, food company Campbells has really used its noodle . Yesterday, the 140-year-old company launched a bold campaign called "Slurp" to get consumers to think about its staid soup in a new way. To promote the fact that there are 32 feet of egg ...
  2 weeks ago

• “L” evation! Apple gives the Chicago Transit Authority a new train station.

  
  Gods of Advertising — Authority: 119
  From grimy to shiny! In exchange for advertising and naming rights, The City of Chicago has agreed to let Apple renovate a dilapidated train station at North and Clybourn. The rehab will cost Apple approximately $4 million, according to Thomas Corfman of AdAge.com , who broke the story. The plan coincides with ...
  2 weeks ago

• Happy 15th Birthday – Digital Advertising!

  
  Interactive Marketing Blog — Authority: 414
  Today read an interesting article at AdAge which reminds us of the lineage of the medium which we love so much. On 27th Oct, Digital Advertising completed its 15th so-called birthday and surely it marks a monumental moment for all of us who are attached to it – directly or indirectly. According to the article, ...
  2 weeks ago

• Happy Birthday, Digital Advertising!

  
  From the desk (and BlackBerry) of Keith Parnell — Authority: 139
  According to Advertising Age (magazine), October 27th, 2009 is the 15th anniversary of the first banner ad. The ad appeared on Hotwired . AND THE WORLD WAS NEVER THE SAME! How has online advertising changed your life or business? The Banner Campaign that Started a $24 billion Business, and Got a 78% ...
  2 weeks ago

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