AdAge

Welcome to the 'AdAge' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'AdAge'.

Latest blogosphere posts tagged “AdAge”

• New York Times, TV Guide, Advertising Age and People Magazine Editors Share New Media Trends and Insights with LA Entertainment Publicists

  
  MAYO PR — Authority: 104
  By George S. McQuade III West Coast Bureau Chief EPPS Panel on New York Media “We have a designated Twitter person, and when you see our newly redesigned website in January, you’re going to see something interesting with Twitter,” said West Coast Editor Michael ...
  1 day ago

• 15 Risks Small-to Mid-size Ad Agencies Can’t Afford to Take

  
  FUEL LINES Fueling Ad Agency New Business Through Social Media — Authority: 415
  The only constant in advertising is change. To maintain success, you have to keep up. That isn’t easy. Especially with this revolutionary change we’re experiencing in communications.  I try to learn something new every day. I know that to do so is essential for my ability to survive, let alone succeed. “In ...
  3 days ago

• An ad agency grown-up weighs-in on changes needed to the procurement process

  
  Burst Media Company Blog — Authority: 415
  Good interview with Tara Comonte in Ad Age today. Tara is the COO/CFO of Mediabrands and especially well-qualified, therefore, to talk about changes needed in agency compensation models. Sober and thought-provoking. Posted in Uncategorized Tagged: Ad Age, ad agency compensation, internet advertising, Mediabrands, ...
  4 days ago

• News Roundup: One Tree Hill, Gossip Girl, 90210 and More

  
  TeenDramaWhore — Authority: 138
  Be sure to check out The CW’s site for all the new video content this week. We don’t have ratings yet for last night’s One Tree Hill and Gossip Girl as Nielsen (the company responsible for them) had technical difficulties today. The CW Source has podcasts for last week’s OTH and GG . MTV has an ...
  4 days ago

• "In a dismal year for automotive sales and marketing success stories, branded entertainment has..."

  
  editorlisa — Authority: 113
  “In a dismal year for automotive sales and marketing success stories, branded entertainment has produced some of the few bright spots… So it’s no surprise Nissan’s Infiniti is expanding its relationship with Sundance Channel’s SPECTACLE: ELVIS COSTELLO WITH…, which returns for its second season Dec. 9.” ...
  5 days ago

• Lead or Follow. But Don’t Call Yourself An Expert.

  
  TheLetterTwo.com — Authority: 119
  I have nothing against the professionals who are knowledgeable in their own respective fields. Really. What I think would be in poor taste is for people in rather new fields to call themselves “experts”. For marketers, when we’re trying to get into a particular industry and reach out to the masses, we’re ...
  5 days ago

• 7249: No Diversity In Hiring Trends.

  
  MultiCultClassics — Authority: 138
  Advertising Age published the story below about industry hiring trends. Despite allegedly speaking to over a dozen recruitment agencies—including Tangerine-Watson —the report makes zero references regarding diversity. Nice. Recruiters Say Hiring Is Coming Back to Life, Slowly Searches Rise for Talent Across ...
  1 week ago

• Social media etiquette for brands

  
  Snoo.ws — Authority: 430
  When brands aggregate content for blogs, websites or campaigns they turn to crowdsourced or user-generated content (UGC) to fill space. What they may not have anticipated is the question of ownership and rights in a space that is generally considered open and sharing. “Fortunately or unfortunately the internet ...
  1 week ago

• 7239: The Marcus Graham Project Explained.

  
  MultiCultClassics — Authority: 138
  Advertising Age presents a nice video featuring Lincoln Stephens discussing The Marcus Graham Project. Eddie Murphy’s Long-Term Effect on Ad Agency Diversity Story of Dallas’ Marcus Graham Project NEW YORK (AdAge.com) — How is Eddie Murphy playing a role in a new push to diversify ad agencies? Former ...
  1 week ago

• Hyundai wins Advertising Age Marketer of the Year award

  
  Autoblog — Authority: 781
  Filed under: Car Buying , Sedan , Marketing/Advertising , Hyundai , Luxury , South Korea Hyundai Genesis Sedan - Click above for high-res image gallery Allow us to set the stage. The year was 2009, the month was February. The U.S. economy, which for months had been showing signs of springing a leak, ...
  1 week ago

• Nielsen Study in Ad Age: Confusion Abounds

  
  RKGBlog — Authority: 113
  Last week Ad Age published some research done by Nielsen suggesting that search played a small, indeed shrinking, role in online retail sales. According to Ad Age, the Nielsen study shows that less than 10% of retail sales came from search engines, and much of that was brand search. That left many people ...
  1 week ago

• Retailers and Search – Answering Some Questions

  
  Shop.org Blog — Authority: 416
  Last week, AdAge ran a story, Why Search May Not Click for Retailers .   Reactions to the story, which is based on a new study from Nielsen’s online division, have ranged from head-shaking to a quest for a deeper understanding.  To help retailers better understand these ideas, the Shop.org ...
  2 weeks ago

• Dewmockery

  
  RepMan — Authority: 462
  Imagine how bad life must be right now within the walls of a traditional advertising agency. Now imagine what it must be like inside the walls of a traditional advertising agency owned by a holding company. It has to be just brutal. Not only is the basic advertising model broken, but holding companies are ...
  2 weeks ago

• Hitting the marketing reset button

  
  Burst Media Company Blog — Authority: 415
  It’s a very good sign to see more chatter about the need for senior marketers to re-assert the strategic value of marketing inside organizations, which is the point of Scott Davis’s piece in Ad Age. It boils down to trust. Posted in Uncategorized Tagged: accountability, Ad Age, internet advertising, online ...
  2 weeks ago

• Sunday Night Football Commands Highest Ad Spot Fee

  
  Wall St. Cheat Sheet — Authority: 647
  Wonder what it costs to have your product or service attached to modern gladiators under stadium lights? Ad Age reports this year NBC’s Sunday Night Football took in an average $339,700 to capture a 30-second share of consumer attention ( -21.8% year-over-year). Other top eyeball magnets included Grey’s ...
  2 weeks ago

• What Your Beer Tells People About You

  
  Idea Drunk — Authority: 107
  I came across a fascinating study here from Ad Age that more or less confirms your prejudices about different beer brands.  Over 2,000 (American) beer drinkers were polled about their lifestyles. Now, it due to note that American pallets skew to favour lighter beers, but the lifestyle information that accompanies ...
  2 weeks ago

• 7221: Confessions Of An Advertising Industry.

  
  MultiCultClassics — Authority: 138
  Wanted to make one more quick point regarding Laurence Boschetto’s perspective. Boschetto opened with: “The intense, ongoing scrutiny our industry has undergone for insufficient diversity and inclusion has been well-documented — and warranted.” Add Boschetto to the growing list of leaders — including ...
  2 weeks ago

• Psychological Profiling Via Beer

  
  Popular Fidelity — Authority: 548
  I’ve decided that whatever you like says a lot about your personality.  From the type of pictures you take to your aptitudes in education , your personality is reflected in every decision you make.  If you give me a list of your favorite movies, I can tell you a lot about who you are.  With that in mind, ...
  2 weeks ago

• Ten Things Social Media CANT Do.

  
  Turkel Talks — Authority: 92
  B.L. Ochman of WhatsNextOnline.com , writing in AdAge , provides a healthy reminder for setting expectations: Despite the endless pronouncements about social media — often shortened to “social” or "SM" these days by consultants trying to sound like they know what they are talking about — the reality is ...
  2 weeks ago

• Finding The Happy Medium For Twitter…Howard yes, Johnson no…

  
  Sports Marketing and PR Roundup — Authority: 523
  The twitter debate with regard to athletes and celebrities rages on as to what is acceptable and helpful and what is detrimental and contrived, and what at the end of the day is actually the best mix for use in the social networking space. Much like other media that have launched…sports radio, blogs, ...
  2 weeks ago

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